Market Leading Provider of Mobile and Digital Entertainment Services
Finding content that works in the Middle East
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Starting with the basics …. One portal, two languages
70%of content sales come from the Egyptian Arabic portal and only
30% from the English language portal
The locally sourced element of content on each portal?
68% 66%on the Egyptian Arabic portal
on the English language portal
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Music and audio
Recognise him?
Amr Diab “rules the Middle East music market” and is the best selling Arab recording artist of all time
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Music and audio
Last month’s ringtone top 100:
Top 4 (that’s 1, 2, 3 + 4)
Only “Western” artist in the top 100?
Shakira at number 25
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Personalisation is still huge but again mainly local .....
Wallpapers, themes, animations .... some crossover with the European market
But religion features heavily along with local entertainment, Disney, music – and world sport
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Games are different .... More of a global play
Top suppliers:
Top games:
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And the pricing is a real challenge and very sensitive
Viral example:
1EGP = 11.2p
And games
2.5EGP = 28p
6.5EGP = 73p
9.5EGP = £1.06
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Despite the challenges, it’s a market with growth and huge potential
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