Today
I. Recap Week 1
II. Overview of Toolkit supporting Market Landscaping
III. Intro to Individual Tools supporting Landscaping
IV. Market Landscaping in practice –a Field Practitioners perspective
V. Planning Ahead
2
Report out - Assignment A Supporting Functions
Identify a failing function in a market you support (or understand). • What Market did you analyze, and ‘Supporting
Function’ did you highlight as failing? • What were the indications or signs that function of
the market is not performing well? • Describe the possible impact of that function’s
weakness on the market? For other players in the market, or actors supporting that function?
• Describe the possible impact for the end user of a health product or service if that function does not perform well?
3
Report out - Assignment B
Select a function from the “Rules Functions” of a market system. For a Specific Market in Country, • What Market did you analyze, and ‘Rules
Function’ did you highlight as failing? • What were the indications or signs that function
of the market is not performing well? • Describe the possible impact of that function’s
weakness on the market? For other players in the market, or actors supporting that function?
• Describe the possible impact for the end user of a health product or service if that function does not perform well?
Rules Functions
4
Report out - Assignment C Outline and describe the 5 steps of the Market Shaping Pathway
Assignment: Briefly describe how the process could be applied to a specific market you support?
5
Report out - Assignment D
Market Development Approaches / Market Shaping Approaches have been described as being ‘time bound’ (in comparison to interventions supporting direct delivery) – and yet, such approaches can often take longer to yield results. In a few bullets, explain why you think this is so? What are the implications for the design of a project that aims to take a systems or market development approach?
6
Report out - Assignment D
Market Development Approaches / Market Shaping Approaches have been described as being ‘time bound’ (in comparison to interventions supporting direct delivery) – and yet, such approaches can often take longer to yield results. In a few bullets, explain why you think this is so? What are the implications for the design of a project that aims to take a systems or market development approach?
Project based Approach
Market or Systems Based Approach
RECAP: The Promise of Market Development Approaches
1. Scale
2. Sustainability
3. Long Term Health Impact
Recap: CII’s Marketing Shaping Primer Key Takeaways
1. Market shaping can address market shortcomings through 3 levers:
a. Reduce transaction costs
b. Increase market information
c. Balance supplier and buyer risks
2. Interventions often draw on the purchasing power, influence, or access to technical expertise of countries, donors, or procurers.
3. Market shaping alone cannot address all uptake
challenges, and not every situation calls for market shaping.
4. The Market Shaping Pathway can help assess
opportunities:
7. Measuring effects on the market, health outputs,
and health impact is important, especially as the market changes.
5. Market shortcomings can arise across the set of market characteristics:
6. Guiding principles for selecting and implementing
an intervention include:
Affordability
Availability
Assured quality
Appropriate design
Awareness
• Collaborate from the start • Know your tradeoffs • Watch for unintended consequences • Plan an exit • Act soon and adapt
8
Recap: PSI’s Approach to Market Development Approaches
9
Who is the market failing?
Target audience insights
How is the market failing?
Prioritized constraints
Where do we work in the
market? Interventions to overcome market constraints
How will we get there? Activity plans
Recap: Moving Beyond the TMA Triangle
Market Dynamics Market Shaping MDA Mkt Systems Approach (M4H, M4P)
Interactions btwn market actors – incl value chain to support functions
Interventions addressing market shortcomings or acute issues that lead to periodic market instability
Process that identifies market failures, analyzes root-causes of those failures, and develops interventions supporting
scale, equity and sustainability.
A Total Market Approach aims to use the comparative advantages of public, nonprofit, and private commercial sources of health goods to increase access to and sustainability of priority health products.
Market Facilitation
Approach to stimulate mkt actors to achieve object-ives – w/out becoming a direct actor in markets
WEEK 2 Introducing Tools in support of Market Landscaping
Today’s Objectives • Bring clarity to steps supporting market landscaping efforts• Feel confident market landscaping is possible in your context,
Understand tools to support market analysis for a specificelement of the market, & ideas on how to apply to the healthareas they work;
12 12
A Simple formula for sustainable health markets
Healthy market = Volumes + Use across all population groups +
Reliance on external funding
Condom Program Pathway
Condom Program Stewardship • Leadership &
Coordination
• Financing
• Policy & Regulation
Condom Market Development
• Market Analytics
• Supply
• Demand
Condom MarketManagement
• Equity
• Sustainability
13
Curated Tool Kit supporting Condom Market Landscaping
Tool Kit Objectives 1. Bring rigor, consistency, & discipline to condom market analysis
supporting MDA 2. Multi-faceted toolkit to diagnose market performance and
identify constraints 3. Pulls together ’best of’ market landscaping tools from multiple
organizations 4. Support key recommendations from report to ‘know your market’
prior to design
15
Market Landscaping Tool Kit
Tools for Market Assessment Tool Purpose
#1 Comprehensive Indicators (Excel) Identifies & Organizes Critical Indicators
#2 Key Informant Interview Guide Understand Stewardship & Mkt Development
#3 Market Landscaping Guidance In Depth Guidance to Analyze Value Chain
#4 Value Chain Analysis Questionnaire Supports Value Chain Analysis
#5 Data Analysis & Charts (Excel) Organize, Analyze, & Understand Data
#6 Needs Estimate – UNAIDS Fast- Track Tool Calculates Universe of Need
#7 Market Structure Sample Template to understand Value Chain
#8 Who Does, Who Pays Sustainability Tool
#9 Will-Skill Matrix Guide Intervention Design