facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 1
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 2
Bubbly Scottish-Canadian! Relationship + Internet = Social Media!
“The Pied Piper of Facebook”
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 3
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 4
Over 704 MILLION active members Half log on daily Average session time = 55 minutes!
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 5
To help the world connect & communicate more effectively…
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Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 7
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 8
Build your email list
Drive traffic to your blog
Get more paying clients
Get media attention/contacts
Improve customer service
Increase repeat business and referrals
Establish yourself as a leading authority
Be the #1 go-to expert in your area!!
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 9
Custom landing tab converts to fans at 47% vs. wall at 23%.
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 10
50/50
Yours + “OPC: Other People’s Content”◦ Blogs
◦ Twitter Lists
◦ Facebook Lists
◦ Ezine subsriptions
◦ Alltop.com
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 11
“The more similar we are, the more invisible we become.”
David Tyreman
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 12
~88% of Facebook users do not return to the fan page once they click the Like button…
…they only see and interact with content in the News Feed!
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 13
Facebook friends, Ads, Events, Groups, other Pages?
“Think outside Facebook!”◦ Twitter, LinkedIn
◦ Your blog and ezine
◦ Offline
◦ Print media
“Radical Strategic Visibility”
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 14
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 15
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 16
FIRST build tons of value, social equity
Space out your offers
Clear CTAs
Make it really easy for people to buy from you!
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 17
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 18
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 19
Where to start looking for fans who are in your target audience:◦ Other fan pages, groups, ads, Twitter, LinkedIn. See
http://bit.ly/21waysfb.
Why a smaller number of loyal fans isfar better than thousands of fans who aren't in a position to buy from you.
How to keep fans enlightened, entertained and engaged:◦ “Edutainment!”
How Mari encourages people to post questions on her wall and how she has become the go-to source for anything Facebook:◦ Consider community scalability.
Facebook Marketing – HOT Topics:
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 20
Why your content should include photos and video and not just text:◦ EdgeRank
Tips for encouraging your fans to comment, not just click "Like”:◦ Ask, ask, ask!
Why tagging is a powerful tactic that can get you in front of thousands of people who don't know about you:◦ Attribution, Autograph. Ask yourself, “what is my deepest intent?”
Best practices for tagging, including when to tag as a person or as a brand◦ See: http://bit.ly/tag_etiquette
Facebook Marketing – HOT Topics:
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 21
Mari's recommendations for the best Facebook social plug-ins:◦ Like Box, Comments, Like Button, WordPress Plugins
How to use email to lure current fans to your Facebook page:◦ CTA’s, “Share” link: http://www.facebook.com/share.php?u=URL
The power of a Facebook Welcome Page, andwhy it will convert more visitors to Fans
Ideas for using video on your Welcome Page
Facebook Marketing – HOT Topics:
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 22
What you must know about the rules governing contests on Pages:◦ #1 rule – use a third party app
The truth about Facebook ads and what you must know if you use themto attract fans
How to attract fans from your Personal Profile
Annoying things people are doing to try to attract fans (are you?) and why it's hurting their efforts
Facebook Marketing – HOT Topics:
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 23
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 24
1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real RESULTS.11.Can you really make MONEY using social media?
facebook.com/marismith @marismith marismith.com | ©2011 Mari Smithyoutube.com/facebookmari 25
www.SocialMediaImmersion.com
Complete end-to-end video training program - just $1,497 $297
PLUS a one-year membership in Mari’s Social Media Inner Circle for $97 ($497 value)
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Write on Mari’s Facebook wall:
www.facebook.com/marismith
Tweet Mari: @marismith
Subscribe to Mari’s blog: www.marismith.com