Download - Marcom 2011 Business Modelling
Drs. Rutger van der Lee
NextBusinessmodelling
Wat leven we in mooie tijden!
Ons gedrag verandert!
Vraagt om aanpassingen..
Zeker wanneer markten overvol raken…
Transparantie & Connectivity
It’s not the strongest species that survive,Nor the most intelligent
But the one most responsive to changes
Charles Darwin
Prof. Dr. Wim Veen: Homo Zapiens
‘changing the rules of the game..’
Uit: Military Formats in Business (www.mfib.nl)
Alexander Osterwalder
NextBusinessmodelling
Business model innovation is about new ways of creating, delivering and
capturing value
www.businessmodelgeneration.com
customer segments
key partners
cost structure
revenue streamsdistribution
channels
customer relationships
key activities
key resources
value proposition
images by JAM
Apple iPod/iTunes
Show me the money!
PSP/Xbox vs Wii
Hardcore gamersHigh performance Console
Hardware verkopen met verliesRoyalty’s
PSP/Xbox vs Wii
Hardcore gamers
High performance console
Hardware verkopen met verliesRoyalty’s
Gewone gamers
‘Gezins’ console
Winstgevende hardware verkopenRoyalty’s
Outsourcing/partnering?
customer segments
key partners
cost structure
revenue streamsdistribution
channels
customer relationships
key activities
key resources
value proposition
images by JAM
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
PARTNERNETWORK
KEYRESOURCES
CANVAS OVERLAY
images by JAM
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
PARTNERNETWORK
THE BUSINESS MODEL CANVAS
building block
building block
building block
building
block
building block
building block
building block
building
block
building block
building block
building block
DescribeEvaluateInnovate
Business modelling is visualiseren & werken met maquettes
www.nextacademy.nl
NextBusinessmodelling juli/augustus
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