March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
BATTLEGROUND XXIV
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
If the election for President were held today, and you had to make a choice, for which candidate would you probably vote?
Q1
Unsure15%
Other1%
John Kerry39%
Ralph Nader1%
George Bush43%
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q2
Do you feel things in this country are going in the right direction, or have they gotten off on the wrong track?
38%
5%
57%
0%
10%
20%
30%
40%
50%
60%
Right Direction Unsure Wrong Track
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q3
When thinking about the direction of the country – which of the following emotions best describes how you feel – optimistic, satisfied, worried, angry, or are you unsure?
29%
10%
33%
13% 13%
2%0%
10%
20%
30%
40%
Optimistic Satisfied Worried Angry Unsure Other
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q4
What do you think is the number one problem for the next President to deal with-- that is, what is the
problem that you & your family think is most important for the next President to deal with?
3%
30%
2%
7%
3%
20%
14%
21%
0% 10% 20% 30%
Economy/Taxes
Unemployment/Jobs
Terrorism/National Defense
Education
Health Care
Moral/Religious/Values
Other
Unsure
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q5-8
For each one, please tell me whether you have heard of that person and if so, whether you have a favorable
or an unfavorable impression of him.
47% 41% 10% 2%
26% 49% 19% 7%
52% 39% 8% 2%
51% 46% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
George W. Bush
John Kerry
Ralph Nader
Dick Cheney
Favorable Unfavorable No Opinion Never Heard
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q9-10
For each one, please tell me whether you have heard of that organization and if so, whether you have a favorable or an unfavorable impression of them.
54% 39% 6%
50% 44% 5%1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The Republican Party
The Democratic Party
Favorable Unfavorable No Opinion Never Heard
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q11
Thinking about the election for President that will be held in November 2004 – If the election for President were being held today, and you had to make a choice, would you be voting for the Republican candidate or the Democratic
candidate?
Undecided6%
Democrat48%
Republican46%
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q12
Turning to the election for Congress that will also be held in November 2004 – If the election for Congress were being held today, and you had to make a choice, would you be voting for the Republican candidate or the Democratic
candidate in your district?
Undecided14%
Democrat46%
Republican40%
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Do you feel that George W. Bush has done his job as President well enough to deserve re-election, or do you feel it
is time to give someone new a chance?
Q13
48% 49%
2%0%
10%
20%
30%
40%
50%
Re-elect New Person Unsure
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
50%
5%
45%
0%
10%
20%
30%
40%
50%
Approve Unsure Disapprove
Q14
How would you rate the job George W. Bush has been doing as President? Do you approve or disapprove of
the job he is doing?
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q16
Still thinking about the elections in November --If the election was held today, and you had to make a
choice, would you vote to re-elect President Bush no matter who ran against him?
Unsure7%
No56%
Yes37%
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q17
If the election for U.S. President were held today and you had to make a choice, for whom would you vote...George W.
Bush, the Republican, or John Kerry, the Democrat,
Kerry49%
Other/Undecided4%
Bush48%
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q18-26
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
War on terrorism
War in Iraq
Jobs
Taxes
Education
Health care
Social Security
Prescription drugs
George W. Bush John Kerry Neither Unsure
I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please tell me, for each one, who would do a better job of
handling this issue…President George W. Bush or John Kerry.
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q27-31
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strong leader
Cares about peoplelike me
Represents my values
Is honest & trustworthy
Says what he believes
George W. Bush John Kerry Neither Unsure
I would like to read you a list of leadership qualities that some people from this part of the country have said are important to them. Please tell me, for each one, who better represents this quality…President
George W. Bush or John Kerry.
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q32A-36A
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Protecting the middleclass
Sharing your values
Improving the healthcare system
Keeping Americaqprosperous
Improving education
George W. Bush John Kerry Neither Unsure
I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please tell me, for each one, who would do a better job of
handling this issue…President George W. Bush or John Kerry. (SPLIT SAMPLE A)
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q37A-41A
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Holding down federalspending
Holding the line ontaxes
Strengthening SocialSecurity
Creating jobs
Safeguarding Americafrom a terrorist threat.
George W. Bush John Kerry Neither Unsure
I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please tell me, for each one, who would do a better job of
handling this issue…President George W. Bush or John Kerry. (SPLIT SAMPLE A)
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q32B-36B
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Protecting the middleclass
Sharing your values
Improving the healthcare system
Keeping Americaqprosperous
Improving education
George W. Bush John Kerry Neither Unsure
I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please tell me, for each one, who would do a better job of
handling this issue…President George W. Bush or John Kerry. (SPLIT SAMPLE B)
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q37B-41B
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
20% 20% 20% 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Holding down federalspending
Holding the line ontaxes
Strengthening SocialSecurity
Creating jobs
Safeguarding Americafrom a terrorist threat.
George W. Bush John Kerry Neither Unsure
I would like to read you a list of issues that some people from this part of the country have said are
important for the next President to deal with. Please tell me, for each one, who would do a better job of
handling this issue…President George W. Bush or John Kerry. (SPLIT SAMPLE B)
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
20% 20% 20% 20% 20%
0%
10%
20%
30%
40%
50%
60%
Excellent Good Just Fair Poor Unsure
Q42
In thinking about the economy, how would you rate the current state of the economy?
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q43
Would you say that you and your family are financially better off, worse off or just about the same as you were
a year ago?
20% 20% 20% 20%
0%
10%
20%
30%
40%
50%
60%
70%
Better off Worse off About thesame
Unsure
March 28-31, 2004/N=1,000 Registered “Likely” Voters/±3.1% M.O.E.
Q44
Looking ahead, do you think that a year from now you and your family will be better off financially, worse off,
or just about the same?
20% 20% 20% 20%
0%
10%
20%
30%
40%
50%
60%
70%
Better off Worse off About thesame
Unsure