Download - Marc lassus keynote speech
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First recipe …
A first recipe for success :
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First recipe …
… there is no recipe for success !
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First recipe …
Don’t be ashamed to capitalize : on frustrations, or even better … on failures !
The “post-it” : success of a … failure !
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First recipe …
Versatility : “The ability to lead to victory in changing and adapting its strategy according to the opponent is the hallmark of genius…” - General Sun Tzu
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A few facts : changing times …
Remember Bob Dylan singing : “Times are changing …” (1964)
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A few facts : changing times …
It’s even more true today … at a never-ending increasing pace …
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A few facts : changing times …
Technology
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A few facts : changing times …
Finance
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A few facts : changing times …
Government policies
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A few facts : changing times …
Environment
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General trends / Technology
Miniaturization
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General trends / Technology
Mobility
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General trends / Technology
Interactivity
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General trends / Technology
Convergence
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General trends / Technology
Run or die : many companies/industries have been fossilized …
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General trends / People
World population still growing fast
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General trends / People
Increasing poverty … Even in developed countries …
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General trends / People
Population getting older in western countries more computer “litterates”
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General trends / new emergences
Emerging countries : BRIC Brasil, Russia, India,
China …
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General trends / new emergences
Emergence of a collective/citizen consciousness regarding environment pushing governments
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General trends
Times they are changing … at a greater pace !
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General trends
Brownian motion & Chaos are part of SME’s everyday life.
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General trends
State of disorder leads to unpredictable systems …
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General trends
“The best way to predict the future is … … to create it !” – Alan Kay
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Times they are changing …
Remember Bob Dylan : “Then you better start swimming or you’ll sink like a stone …”
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Times they are changing …
To move and breathe, you’ll need … … SME’s oxygen …
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Times they are changing …
Today, what SME lack the most is CASH !
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No recipe … but a few key ingredients …
1) Prove your target market Good market good products …
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No recipe … but a few key ingredients …
2) make simple and ergonomic “Making things simple is probably
the most sophisticated challenge” - Steve JOB
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No recipe … but a few key ingredients …
3) Focus on innovation and protect it. IP is paramount. IP creates value IP builds barriers to entry Beware : IP granted is just the beginning
…
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No recipe … but a few key ingredients …
4) Cost must be an obsession As well as quality …
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No recipe … but a few key ingredients …
5) Bet on convergence Always anticipate …
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No recipe … but a few key ingredients …
6) Religion must be : SELL /$/ SELL /$/ SELL “Selling or dying” – David Ogilvie Focus on sales functions Don’t wait until your product is 100% ready … … it will never happen ! Learn from the field ASAP …
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No recipe, but a few key ingredients …
Develop/adopt financial partners
Bring confidence to your business supporters / shareholders …
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No recipe, but a few key ingredients …
… but don’t loose your time if you don’t feel them enthusiastic …
Not to forget Business Angels …
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No recipe, but a few key ingredients …
Develop your team and your partnerships : “ If you are looking for results next year, grow seeds. If you are looking for fruits
within 10 years, grow trees. If you are looking for results for life … grow people.” - Chinese proverb.
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No recipe, but a few key ingredients …
Do not ignore China : Can be wonderful partners … … As well as formidable
competitors … More than cost reduction,
Chinese firms bring …
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SME gazelles
“Every day, in Africa, a gazelle wakes up and knows that it must outrun the fastest lion to live.
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SME gazelles
Every day in Africa, a lion wakes up and knows that it must outrun the slowest gazelle to live.
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SME gazelles
It really doesn’t matter whether you are lion or a gazelle, either way, you’d better run !” – African proverb
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May the SME gazelle become a lion !
Be ambitious :
