MANAGING PERSONAL MOBILE DEVICES IN YOUR BUSINESS
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2 The Enterprise Mobility Forum
Merging Everything on Enterprise Mobility Into One Resource
www.theemf.org | © 2011, The Enterprise Mobility Foundation
3The Enterprise Mobility Conundrum: Yesterday’s View
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People – Who should have a device?
IT vs. Non IT
Executive Suite
Line of Business
Title / Responsibility
Applications – What should be mobilized?
Line of Business Applications
Field Service/Fleet Management
FMC / mobile UC
Application Platforms
Devices – What platforms should be supported?
Android BlackBerry iPhone Symbian webOS Windows Phone Other?
4Today’s Problem: The Corporate Honeycomb
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Customers
Employees
Partners Virtualization
The Cloud
Legal
Governance Risk &
ComplianceProfitability
Revenues
Security
Enterprise Apps
Supply Chain
5The Enterprise Mobility Conundrum: Today’s View
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People – Who should have a device?
IT vs. Non IT
Executive Suite
Line of Business
Title / Responsibility
Applications – What should be mobilized?
Line of Business Applications
Field Service/Fleet Management
FMC / mobile UC
Consumer Apps???
Devices – What platforms should be supported?
Android BlackBerry iPhone Symbian webOS Windows Phone Other?
6
Mobile Liability Mobility Policies Implications & Repercussions
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Today’s Topics
MOBILE LIABILITY
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8
Purchased by the employer? Purchased by the employee?
– Fully reimbursed– Partially reimbursed– No reimbursement
Reimburse what?– Device– Voice Plan– Data Plan
What Is a Corporate Liable Device?
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9
Prov
ided
by
the
orga
niza
tion
Fully
reim
burs
ed b
y th
e or
gani
zatio
n
Parti
ally re
imbu
rsed
by
the
orga
niza
tion
Not re
imbu
rsed
by
the
orga
niza
tion
0%
10%
20%
30%
40%
50%
Device Reimbursement
Source: Strategy Analytics, 2010
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10
Prov
ided
by
the
orga
niza
tion
Fully
reim
burs
ed b
y th
e or
gani
zatio
n
Parti
ally re
imbu
rsed
by
the
orga
niza
tion
Not re
imbu
rsed
by
the
orga
niza
tion
0%10%20%30%40%50%60%
Jan-10 Dec-10
Voice Plan Reimbursement
Source: Strategy Analytics, 2010
www.theemf.org | © 2011, The Enterprise Mobility Foundation
11
Prov
ided
by
the
orga
niza
tion
Fully
reim
burs
ed b
y th
e or
gani
zatio
n
Parti
ally re
imbu
rsed
by
the
orga
niza
tion
Not re
imbu
rsed
by
the
orga
niza
tion
0%10%20%30%40%50%60%
Jan-10 Dec-10
Data Plan Reimbursement
Source: Strategy Analytics, 2010
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12
Corporate device purchasing is no longer the dominant form of device adoption
Mobile device usage is no longer a privilege but instead a choice– YOUR choice…
The gray area will continue to fade away– With some caveats…
Key Takeaways
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MOBILE POLICIES
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51%49%
Business Policies
YesNo
58%
42%
IT Policies
YesNo
Mobility Policies
Source: Strategy Analytics, 2010
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Appropriate use of mobile devices
Appropriate use of wireless voice services
Appropriate use of wireless data services
Business rules around mobile application deployment
Procedural controls in regards to enterprise mobility (Sarbanes Oxley, etc.)
Approved mobile device options
Approved mobile device procurement policies
Approved mobile service provider options
Approved mobile applications
0% 20% 40% 60% 80%
75%
66%
69%
61%
47%
67%
72%
76%
48%
51%
40%
43%
38%
34%
40%
38%
33%
34%
IL CL
Business Policies
Source: Strategy Analytics, 2010
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Password enforcement
Wipe for lost or stolen devices
Lock for lost or stolen devices
Internet restricted
Some Internet domains restricted
Application restrictions
Device memory encryption
0% 10% 20% 30% 40% 50% 60% 70% 80%
74%
63%
68%
42%
56%
65%
52%
50%
39%
40%
27%
34%
39%
32%
IL CL
IT Policies
Source: Strategy Analytics, 2010
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17
Not surprisingly there are more policies in place for CLDs than ILDs.
Stop worrying about the device and think more about the data– How do you deal with personal information on
the device?– Sandbox approach has pros and cons
Key Takeaways
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IMPLICATIONS
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19 Why Mobility Policies Matter
The speed of awareness of enterprise in-formation
The ability to respond to enterprise informa-tion more quickly
The speed of responsiveness to others
Ability to gain knowledge/data from others
0% 10% 20% 30% 40% 50%
33%
27%
36%
33%
40%
39%
47%
43%
Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place
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20 Why Mobility Policies Matter
Profitability
Revenues
Overall Competi-tiveness
Workflow Efficiency
Workforce Flexibility
0% 10% 20% 30% 40% 50%
16%
17%
27%
28%
33%
24%
23%
33%
44%
45%
Mobility Policies In Place Mobility Policies Not (or Not Yet) In Place
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Repercussions
Gray Powell
City of Ontario v. Jeff Quon
Mike Wise, Washington Post
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22 Policy Breaking Repercussions
Disciplinary Actions
• Excessive Fees• 411/other pay per
use• Unapproved
replacements• Unapproved
replacement of accessories
Loss of Mobile Privileges
• Excessive use• Not following
security protocols• Not following
state/fed laws• Not upgrading to
standard device/OS
Termination
• Not Reporting Lost/stolen phone
• Download in appropriate content
• Excessive personal use after warning
• Fraud
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Mobility is increasingly pervasive– Consumer mobility has an impact on the
corporate strategy Think more about responsibility as
opposed to liability Policies Matter Free Mobility Policy Guidebook
– http://theemf.org/2010/10/05/the-enterprise-mobility-policy-guidebook-october-2010-edition/
Conclusions
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General Information– http://theemf.org/category/enterprise-mobility-strategy/
Guest Columns– http://theemf.org/category/thought-leadership/guest-comment
ary/ Research
– http://theemf.org/category/thought-leadership/research-on-enterprise-mobility/
Social Networking– http://theemf.org/members
Discussion Forums– http://theemf.org/forums
Special Interest Groups– http://theemf.org/groups
More Resources At The EMF
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25 Questions
Philippe WinthropManaging [email protected]
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