Today…
1. Design and Leadership
2. UX & Design @ SEEK
3. SEEK UX team’s challenge
4. Building a collaborative team
@cameron_rogers
What we’re seeing from this newest crop of successful design leaders is less about design. It’s all about leadership.
Jared Spool
“ “
@cameron_rogers
A good Leader is…
Selfless, driven, vulnerable, trusting, honest, approachable, fun, flexible, fair, courageous, visionary…
@cameron_rogers
A good Design Leader is a…
strategic, visionary, inspiring, detail-oriented, diplomat, considerate, teacher, dogged recruiter, operator @peterme
Hirer Product
Design Candidate
Product Design
Visual
Design
User
Research
Mobi le App
Design
I’m an iOS app expert
Mobi le App
Design
Candidate
Product Design
Visual
Design
User
Research
Hirer Product
Design
I’ve deep insight into hirer needs
Hirer Product
Design
Mobi le App
Design
Candidate
Product Design
User
Research
Visual
Design
I love skeuomorphism
Without unity, creative people
pull in different directions, which
breeds conflict and spawns
inconsistency, which leads to a
poor customer experience, which
is the beginning of the end.
David Bradford
“ “
@cameron_rogers
#1 Psychological Safety
Psychological safety is by far the most important factor in a healthy team—that is a sense of confidence that the team will not embarrass, reject or punish someone for speaking up
@cameron_rogers
Comfort Zone
Apathy Zone
Learning Zone
Anxiety Zone
Performance Pressure
Ps
ych
olo
gic
al S
afe
ty
LOW HIGH
LO
W
HIG
H
@cameron_rogers
In the Anxiety Zone
o Few offer new ideas or critique
o Little asking for help
o Perceived pressure to know all
o Pace slows
o Avoidance behaviour rife
@cameron_rogers
Comfort Zone
Apathy Zone
Learning Zone
Anxiety Zone
Performance Pressure
Ps
ych
olo
gic
al S
afe
ty
LOW HIGH
LO
W
HIG
H
@cameron_rogers
In the Learning Zone
o How can I make this better?
o High collaboration
o Learning from each other
o Seeking critique
o Coaching and mentoring
@cameron_rogers
Do not seek praise. Seek criticism… If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’, you are more likely to get a truthful, critical answer.
Paul Arden
“ “
@cameron_rogers
5 Key Critique questions
o Is the design at 30, 60, or 90%?
o How urgent is the critique?
o What are the business goals?
o The user goals?
o What’s the design logic?
@cameron_rogers
Takeaway from today?
In the rush to influence your org, don’t forget to lead inwards too
@cameron_rogers
Article references - Leadership On U X L ead er s h ip – K im G o o d w in
The N ew Des ig n L ead er – Ja r ed S p o o l
Th e C h a l leng e o f H i r ing S en io r D es ig n L ead er s h ip – P e te r M er h o lz
W h at G o o g le L ear ned F r o m I ts Qu es t to B u i ld th e P er f ec t Team – C h ar les D u h ig g
Th r ee Y ear s in S an F r anc is c o – M ike D av id s o n
@cameron_rogers
Article references - Critique H o w to d o a P r o d u c t C r i t iq u e – Ju l ie Z h o u
The A r t o f C r i t iq ue – A d am C o nno r & A ar o n I r i z a r r y
H o w to r u n a D es ig n C r i t iq u e - S c o t t B er ku n
G iv ing B et te r D es ig n F eed b ac k - M ike M o nte i r o
Mo ving f r o m C r i t i c a l R ev iew to C r i t iq ue - Ja r ed S p o o l
@cameron_rogers
Image references
R a inb o w G o d z i l l a and V o l t r o n ic o r n h t tp : / / w w w . m ike j o o s . c o m / 2 0 11 / 0 8/ mec h ag o d z i l l a - u n ic o rn - b reath ing -r a inb o w . htm l
S h ac k led u n ic o r n – B anks y v ia Th e S im p s o ns
@cameron_rogers