Download - Managementul Reputatiei Online
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Protejarea si Managementul Reputatiei Online
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Razvan Alexa
Online de 10 ani
Expertiza: SEO, Afiliere, Continut, Online Reputation
10 angajati in 3 tari
www.RazvanAlexa.ro @RazvanAlexa
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De ce conteaza reputatia online ?
Clientii sunt online Clientii potentiali sunt online Concurenta este online Viitorul este online
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De ce conteaza reputatia online ?
Clientii sunt online Clientii potentiali sunt online Concurenta este online Viitorul este online
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Asculta
Bloguri: Technorati, Google Blogs, Twingly Twitter: Twitter Search, Tweetscan Search: Google Insights, Google Trends, Google Alerts,
Google News, Boardtracker.com Agregare: Filtrbox, SocialMentions, StepRep, Addict-o-
matic Consumer Boards Industry Related Forums Check Autocomplete
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Masoara si Analizeaza
Techrigy SM2
Radian6
SocialRadar
Synthesio
Biz360
Trucast
Buzzlogic
Cloudtracker
Trackur
Klout
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Reactioneaza
Reactii oficiale la plangeri Feedback folosit pentru imbunatatirea
produsului Raspunde la intrebari pe canale publice (Twitter,
Facebook)
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Pe Termen Scurt
Brand pentru prezenta online: text, imagini, video, audio Demos Videos Blog/RSS Interviuri Social
Unde ? Google, Flickr, YouTube, Technorati, Delicious, Twitter, Digg
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ExempluEfecte vizibile dupa doar 14 zile
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Pe Termen Lung
Identificarea nemultumirilor/nemultumitilor Ofera fapte concrete Cere corectia Deschidere la discutii Raspunde public pe blog, Twitter, Facebook
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Exemple -
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Exemple + : Dell
Lansat forumuri pentru suport
Raspunsuri pe twitter
Angajatii raspund pe forumuri
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Exemple + : Toyota
Lansat Toyota Conversations pentru agregare Raspunsuri pe Twitter Safety Channel pe YouTube
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Exemple + : Starbucks
My Starbucks Idea Twitter: aprecieri la adresa clientilor
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Exemple + : All Saints
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ExempluStrategie: Diferentiere fata de concurenta online
Obiective pentru urmatoarele 12 luni: Creeaza 5 studii pentru a fi utilizate de vizitatori Raspunde la 10 intrebari pe luna in Yahoo Answers Scrie reviews pentru 5 carti pe luna in Amazon Identifica si citeste 30 de bloguri relevante pentru
industria mea Demonstreaza competenta comentand pe 10 bloguri pe
luna si editari in Wikipedia..
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Concluzii
PROACTIV !!! Monitorizeaza conversatia Optimizeaza continutul Promoveaza continutul digital Analizeaza