Download - Making Waves with NFC 2011
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Making Waves with NFCNear Field Communication:
Connecting platforms . Creating networks.Theresa Gordon
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Why NFC: NFC is a tool:
Tools Behaviors
Create Behaviors
Define Strategies
Affect Communicate
Create ToolsDefine Strategies
Affect Communication
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NFC: creates “interactive” success.
Time
Process
Value
Connect
Share
Act
Provides consumer with user focused “real time” information …
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Now
Communication now:
Disparate silos fromPoint A to Point B
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3 basic steps allow consumer to:
Engage and share… here, there, everywhere:
locate, collect , assess, collate, see , compare, plan, charge, change, create,
schedule, move, deliver, discount, segment, scan, read, act, buy.
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Future:Communication with NFC:
Correlated fromPoint A to Point B ACT
DATA
TAG
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Tag-Data-Act: Item + Information=Action
Location(offline), Location (online), Location(offline).
Where the “target” is, … are,
Where you are, where they are, where I am. locally, globally …
here, there, everywhere.
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GOAL: Correlated “Network” Communication (not Industry specific)
Supply “Network”
• Item• Manufactur
er• Warehouse• Transportati
on • Distribution• Shelf• Consumer
Social “Network”
• Item• Mobile • Video• TV• Tablets• Graphics• Consumer
Sales “Network”
• Item• Coupon• Sales• Loyalty • Points• Information• Consumer
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First Wave: Visibility NFC as a specialized tracking and tracing tool.
Activity: Tagging: creates “unique identifiers” .
Focus: Item, Local“What" “When" “Where"
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Supply Chain Management (Environment specific)
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Second Wave: InformationNFC as a powerful knowledge-gathering tool.
Activity: Scanning collects “unique” data from tags.
Focus: Data, InteractiveWhyHow
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RFID Business Logic(Intent Specific)
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Third Wave: the “Cloud”NFC as a dynamic business intelligence tool.
Activity: Shared dissemination of “real” time data creates action.
Focus: Action: No geographic boundariesCustomized ActivityBest Practices
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NFC connects 1, 2 and 3.
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NFC networks create Success.
Theresa Gordon973-769-3266@nfconnects
www.nearfieldconnects.com