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Adapting To The Digital World
Becoming A Socially Savvy Business
Adam KmiecNovember 12, 2009
Sunday, November 22, 2009
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Good Afternoon
Sunday, November 22, 2009
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#duqtc
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Sunday, November 22, 2009
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Basically Iʼm Old
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Sunday, November 22, 2009
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Do you like my shirt?A: YesB: No
Sunday, November 22, 2009
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Do you think social media is about giving up control to your consumer?
A: YesB: No
Sunday, November 22, 2009
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Is social media a fad?A: YesB: No
Sunday, November 22, 2009
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Social Media
Sunday, November 22, 2009
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Social MediaXSunday, November 22, 2009
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Itʼs Not About Social Media …Itʼs About Social Business
Sunday, November 22, 2009
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Social > Media
Sunday, November 22, 2009
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Businesses Started Out As Social
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Customer Focused
Sunday, November 22, 2009
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Technology Has Gotten In The Way
Sunday, November 22, 2009
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This Was Supposed To Make Communication More Personal
Sunday, November 22, 2009
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It Didnʼt...
Sunday, November 22, 2009
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Technology Isnʼt Social
Sunday, November 22, 2009
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People Are Social
Sunday, November 22, 2009
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Thatʼs WhySocial > Media
Sunday, November 22, 2009
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But, I Keep Hearing About Social Networks
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Lots Of Logos
Sunday, November 22, 2009
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Your Logo >
Sunday, November 22, 2009
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Lots Of Networks
Sunday, November 22, 2009
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Networks AreMade Of People...
Sunday, November 22, 2009
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...People You Want To Connect With
Sunday, November 22, 2009
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People > Networks
Sunday, November 22, 2009
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Connecting With People Generates Money
Sunday, November 22, 2009
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Sunday, November 22, 2009
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So How About Some Real Case Studies?
Sunday, November 22, 2009
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“For the first time ever, conversations are visible to us. You cannot start in social media without knowing how to listen.”
-Stan Joosten, Procter & Gamble
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Sunday, November 22, 2009
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Sunday, November 22, 2009
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Sunday, November 22, 2009
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From tweeting To Making The Register Ring
Sunday, November 22, 2009
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6,011 Followers
Sunday, November 22, 2009
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tweetup 11/2/2008Sunday, November 22, 2009
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The Host - JR CohenSunday, November 22, 2009
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100+ PeopleSunday, November 22, 2009
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Itʼs Not VaporItʼs Real Sales
Sunday, November 22, 2009
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Sunday, November 22, 2009
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This Is DuncanSunday, November 22, 2009
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He Sells FencesSunday, November 22, 2009
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“The company supplemented its mailed-out catalog and ads in specialty magazines with a
website about five years ago, but the big breakthrough came last December, when Duncan
added a blog that he calls The Fence Post.”
Sunday, November 22, 2009
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Since then, he has had an 850% increase in sales leads.
Sunday, November 22, 2009
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Why?
Sunday, November 22, 2009
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Google Likes ContentSunday, November 22, 2009
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“We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around
enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information
like that they wouldn't be able to find out easily any other way.''
Sunday, November 22, 2009
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Heʼs Expanded
Sunday, November 22, 2009
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Sunday, November 22, 2009
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Steak Is TastySunday, November 22, 2009
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Building Awareness Through An
Integrated Approach
Sunday, November 22, 2009
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Ugly SiteSunday, November 22, 2009
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But, Thatʼs OkItʼs Functional
Letʼs Build Around It
Sunday, November 22, 2009
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Sunday, November 22, 2009
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“As far as our ROI on social media efforts, of course itʼs always hard to determine that. But, what I do know
is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent.”
Sunday, November 22, 2009
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Which case study did youfind most interesting?
A: Coffee GroundzB: Louis E. Page
C: Caminito
Sunday, November 22, 2009
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Creating A Toolbox
Sunday, November 22, 2009
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Network Connect
Contribute MonitorSunday, November 22, 2009
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My Advice
Sunday, November 22, 2009
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Be You
Sunday, November 22, 2009
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Remember, There Are NO Rules
Sunday, November 22, 2009
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Convert “Social” Connections IntoReal Connections
Sunday, November 22, 2009
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Donʼt Focus OnThe Numbers
Sunday, November 22, 2009
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Give Something Back And Provide Value
Sunday, November 22, 2009
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Experiment Continually
Sunday, November 22, 2009
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Thank You!
Sunday, November 22, 2009