Download - Making PPC sexy with adwords scripts

San Francisco • September 10–13, 2013 • #SESSF @SESConf

Adwords ScriptsCan make PPC sexySteve HammerRankHammerPresident

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@armondhammer

Obligatory About Me


@armondhammer

Hey Girl, what can I do for you?


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Quick Aside


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Scripts


@armondhammer

ScriptsAPI• Realtime

Rules• Set CPC• Pause Ads


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Starting with scripts


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Programming

Actually it’s JavaScript


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Good news


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Scripting Resources

http://www.optmyzr.com/scripts/

https://developers.google.com/adwords/scripts/

http://www.optmyzr.com/scripts/

https://developers.google.com/adwords/scripts/


@armondhammer

Framework

• A/F performers• Test Winners• Customer insights

Generate Insight


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Talk your process

Pause keywords

•Keyword entity

Product returns are

high

•Calculate by limit

As shown in this

spreadsheet

•External spreadsheet dataUpdated

weekly


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Some Sexy Examples


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Don’t overspend a firm budget

http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets



https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets


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Change ads hourlyOnly {param1: a few} hours left for delivery by tomorrow

https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown

https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown


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Find broken links in ads

https://developers.google.com/adwords/scripts/docs/solutions/link-checker

http://www.optmyzr.com/scripts/index.php/landing-page-watch-dog/

https://developers.google.com/adwords/scripts/docs/solutions/link-checker

http://www.optmyzr.com/scripts/index.php/landing-page-watch-dog/


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Change bids by external sourceUse UrlFetchApp to gather data

Select Keywords via AdWordsApp.kewords.withconditon

Change bids via keyword.setMaxCpc or

Pause/enable keywords via keyword.pause


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Example External Data Integrations

http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html

https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather








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Live Twitter Count

http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers


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Bonus: Automating Reporting


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Script Method

https://developers.google.com/adwords/scripts/docs/solutions/account-summary

https://developers.google.com/adwords/scripts/docs/solutions/account-summary


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Excel + GA linked = Excellent Analytics

http://excellentanalytics.com/

http://excellentanalytics.com/


@armondhammer

Thank You

Steve HammerRankHammerPresident@armondhammer

Download - Making PPC sexy with adwords scripts

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