Download - Making Money with Mobile
Making Money with Mobile
Presented by interlinkONE
Quick Introduction
@JasonPinto
CMO,interlinkONE
Who We AreGrow Socially
Online Marketing/Social Media
Plan, Manage, Execute and Measure
interlinkONE – Software (SaaS) Enterprise Marketing
Management Software Plan, build, manage, execute
and measure all marketing activities
Founded in 1996
Today’s OverviewState of the Mobile World
Business Growth Opportunities Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/
State of the Mobile World
What’s New With Apple?
Apple: Q4 2011 Stats
37 million iPhones
15 million iPads
Smartphone: The Game Changer
U.S. Ownership: in 2009
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
U.S. Ownership: in 2011 (October)
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
Demographic Breakdown
Smartphone Usage
Source: http://adage.com/images/bin/image/0119-smartphone-usage-chart.jpg
The Bottom Line….
Business Growth Opportunities
Today’s FocusMobile Websites
Mobile Email
QR Codes
Mobile Internet Usage
Source: Microsoft Tag
Think About Your Website
But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
Options for Building a Mobile WebsiteWeb programming
Plugins
Partner with a service provider
Use a “mobile website builder” application
Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
Our Solution
http://iFlyMobi.com
Website Manager
Easy-to-Use
Design Options
Forms• Contact Fields
• Q & A
• Lead Routing
• Confirmation
• Reporting
Social, Video, More…
Blogs/RSS
Cards
Redirect Code
Reporting
White Label“Make Money on
Mobile”Rebrand the
applicationLogo, Colors, Emails,
Reports, etc.Let your customers
login and view reports
Sales and Marketing Resources
Want to Learn More?
Visithttp://iFlyMobi.com
Tip: Make Your Website Interactive
Click-to-Call & Click-To-Text
tel:9786949992
sms:5555555555
Tip: Make Your Website Interactive
Include a Form to Collect Data:
Tip: Make Your Website Interactive
Link Maps to Directions:
Email’s Role in Your Success
“According to the DMA,email brought in $40.56 for every dollar spent on it in 2011.”
Mobile Email: Growth
Mobile Email ConsiderationsHow does your email look on various phones and browsers?
Tips: - Litmus.com
- Test & find a Template that works!
Additional Considerations
Links pointing to mobile-optimized content
Including a Text version
Subject Line Length
Monitoring Open Rates and Click-Throughs
QR Codes
2D Barcode Choices
Why QR Codes?“Focus on the User”
Embraced worldwide for many years
Open Source!Photo Credit: http://www.flickr.com/photos/52137170@N00/56206868/
How Do You Make $ on QR Codes?Custom QR Code Design
Mobile Website Creation
Build a Database!
How Do You Make $ on QR Codes?Reporting
Multi-Channel (i.e. PURL vs. QR)
Virtual Retail
QR Code: Point of Purchase
QR Codes: With a Captive Audience
QR Codes on Direct Mail
“QR code promotion increased QR code usage on mail-pieces from 3% to 32%”
QR Codes on Direct MailTo Shop To Register
QR Codes for Virtual Stores
QR Code for Contests
•137 visited•31% via QR
•108 responded•24% via QR
QR Codes Best PracticesShorten the URL!
Provide Directions and Incentive
Drive them to Mobile Content
Track!
Final Thoughts
MobileBe prepared for growth and change
Companies of all sizes & shapes need help
Marketing fundamentals will help you succeed
Resources for YouDownload It:http://ilnk.me/MobileWP
- Case Studies, Examples, Emerging Technologies, Solution Ideas, and More.
Tools To Help You GrowBuild Mobile Websites: http://iFlyMobi.com
QR Code Management: http://QReateAndTrack.com
Multi-Channel Marketing: http://interlinkONE.com
Online Marketing Services: http://GrowSocially.com
THANK YOU!Any questions?