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MAKING A VIZ THAT STOPS TRAFFIC
DAN MONTGOMERY
@DANRMONTY
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DAN MONTGOMERY
• B.S. NUCLEAR ENGINEERING – PURDUE
UNIVERSITY
• JOINED SLALOM CONSULTING IN 2012
• MOVED TO SAN FRANCISCO IN 2014
• HAS WORKED WITH TABLEAU SINCE 2010
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PHILOSOPHY ON “TRAFFIC STOPPING” VIZ DESIGN• K.I.S.S.
• MOST TIMES, 2-3 CHARTS IS ENOUGH
• USE A SMALL CANVAS TO ENFORCE LIMITS
• COLORS• @VIZCANDY (KELLY MARTIN)
• SHOULD ENHANCE YOUR SOURCE SUBJECT/DIRECT USERS ATTENTION
• STICK WITH A COLOR THEME 2-3 COLORS
• PICTURES• “WORTH A THOUSAND WORDS”
• MORE DIRECTLY CONNECT YOUR CONTENT TO YOUR AUDIENCE
• TOOLTIPS• REWRITE THEM TO BE CONVERSATIONAL
• USE COLOR THEME
• ACTIONS - HOVER• RELATE DIFFERENT DATA PERSPECTIVES
• “INTERACTIVE WITHOUT INSTRUCTION”
• FUN-FACTOR, BUT WITH LIMITS
• FORMATTING• FONTS, BORDERS, REFERENCE LINES, ETC
ARE ALL CUSTOMIZABLE
• WEB CONTENT • APPLY WHERE APPROPRIATE
• SOURCE REFERENCES, MUSIC, VIDEOS
• “MAKE SOMETHING PEOPLE WANT TO USE, NOT HAVE TO USE”• @NELSONDAVIS
• “SHOP IT AROUND” BEFORE PUBLISHING
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HOW THIS VIZ STOPPED TRAFFIC
K.I.S.S.COLORSTOOLTIPSWEB CONTENTIMAGESACTIONSFORMATTING“WANT TO USE”
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HOW THIS VIZ STOPPED TRAFFIC
K.I.S.S.COLORSTOOLTIPSIMAGESACTIONSFORMATTING“WANT TO USE”
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HOW THIS VIZ STOPPED TRAFFIC
K.I.S.S.COLORSTOOLTIPSWEB CONTENTIMAGESACTIONSFORMATTING“WANT TO USE”
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THOUGHTS FOR BLOGGING• THE STORY BEING TOLD IS PARAMOUNT
• SIMPLE, EFFECTIVE DESIGN TRUMPS COOL TRICKS
• GREAT DESIGN TAKES TIME (AND LOTS OF
ITERATION)
• TAKE YOUR TIME BUILDING YOUR VIZ, PATIENCE IS A VIRTUE
• TABLEAU IS COMMUNITY OF HONEST THIEVES
• LEARN NEW TECHNIQUES BY “STEALING”, BE HONORED WHEN YOU’RE
“STOLEN” FROM
• YOUR BLOG IS ABOUT YOU, NOT YOUR AUDIENCE
• APPRECIATE COMPLIMENTS, BUT BUILD FOR YOURSELF