Download - maggi on wheels
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WHAT IS THE BRANDNAME THAT COMES
TO YOUR MIND WHENYOU HEAR THE WORD
NOODLES?
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The original company came into existence in 1872
in Switzerland, when Julius Maggi took over his father's mill.
At that time during industrial revolution in Switzerland
created factory jobs for women, who were therefore leftwith very little time to prepare meals.
Due to this growing problem Swiss Public Welfare Society
asked Julius Maggi to create a vegetable food product that
would be quick to prepare and easy to digest
HISTORY OF MAGGI
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INTRODUCTION TO THE
BUSSINESS PLAN
MAGGI ON WHEEELS!
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WHY MAGGI?Maggi has reasonable competitive pricing.With 70% market share in its bowl, Maggi has been
ahead of all competitors for almost 30 years.
Is it convenience, taste, connect, nostalgia or all of
these?
PRICING AND PRODUCT DEVELOPMENT.
Nestles Investment in our project.
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PRICING STRATEGYThe only word we can think of is Price
sensitiveness.
Maggi on Wheels is reasonably priced with the
minimum level of profits.
WE are open to the possibility that your current
pricing structure is not ideal for the current market.
WE are open to the need to revise your prices, if
necessary, to remain competitive, to survive andthrive in a fast-changing marketplace.
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PROMOTION STRATEGYOur promotion strategy is mainly ADVERTISEMENT ON WHEELS :
- Would mainly occur on Buses, Rickshaws, Cabs.- Helping us in TARGET ADVERTISING.
A special way of marketing i.e. SENSORY MARKETING :-
- Here the smell of Maggi Noodles is tempting enough to
act as a marketing device.
- The strategy is based on the idea that a customer whose
senses are fully engaged will stay longer and buy more.
- Sensory Marketing is not only engaging, enlightening
and interesting, it helps us understand the importance ofour senses in interpretation of every thought, feeling,
idea, and emotion we experience.
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PLACEMaggi on Wheels is basically ANYWHERE. Main motive of Maggi On wheels is to provide
Delicious Maggi in multiple flavors to satisfy your
taste buds even on the go! Our main aim is providing the product at a place
which is convenient for consumers to access.
So look for bus YOU can find us anywhere at any
time.
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PEOPLE
There are two ways we can see this :-1. From customer point of view
The people we target i.e. what segment of
consumers are we willing to serve.
2. From the business point of view -
This element covers our front line sales and
customer service staff who will have a direct
impact on how OUR product is perceived.
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PROCESS Imagine you walk into Mc Donalds and you order aHAPPY MEAL and you get it within 1 minute.
What was the process that allowed you to obtainan efficient service delivery?
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PHYSICAL ENVIRONMENT
Where is the service being delivered?Maggi on wheels can be placed in any
environment with proper permission and
standards.We can be found in college fests, outside their
regular canteens, tourist hotspots ( keeping in
mind the vibrancy of Mumbai to tourists), Workers
canteens etc.
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PRODUCT
"Is our current product or service, appropriate and suitable
for the market and the customers of today?
Our product is Maggi and only Maggi.
We also provide some other products of Nestle in ourcombo offers which will prove to be a very price effective
strategy to our customers.
We also have Maggi Take always and special schemes
wherein you can even buy Maggi home packets from ourstore for your friends and family.
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WHY WILL INVESTORS BE
INTERESTED?MAGGI continues to be the leader in both value and volume in the
total Snacking Category in the Independents Retailer .
AUSTRALIAS BACK TO SCHOOL BUS PROMOTION STRATEGY IN
2010.
Nestle ex-factory sales grew by +15% vs 2009 for MAGGI 2 Minute
Noodles and scan sales show +22% growth versus 2009.
There was over 90% uptake of the POS from the Nestle field team.
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reng ea ness
Selling a well known product. A trusted Brand. Not Available 24/7 at a particular
place.
Fast Service -Just 2 minutes No communication during day
hours.
Hygienic Not providing the product at the
door step-No home delivery.
A vast recipe menu .Different , playful, tasty dishes.
Opportunities Threat
Expansion around the country or may be over-seas. Street Hawkers
Introduction of Maggi Noodles International Flavors
in India like TOM YAM, CHILLY CHOW, CAPSICA,
CRISPY CHICKEN.
Police
Municipality
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HERE WE GIVE YOU SOMEMAGGI MOMENTS!
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ME AND MERI IRON MAGGI
His Maggi moment takes him back to his hostel dayswhen he was a student at ALIGARH MUSLIM
UNIVERSITY..
IN MUMBAI NO STUDENT WILL STARVE AS WE
GIVE MUMBAI ITS FIRST MAGGI ON WHEELS
AVAILABLE 24x7.
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ME AND MERI RESEARCH LAB WAL
MAGGI
A Senior Research Worker researching on brain
cells working at long stretches craves MAGGI at odd
hours of the day even sometimes at midnight..
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ME & MERI PAHLE EXPERIENCE KI
MAGGI
The first Maggi she ever prepared was when she
was just 4 years old. Being at home with her MOM
who then had a fractured leg and she being hungryand nothing cooked for her to eat.
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CONCLUSION
All these stories are not only a part of their life but
we here are sure it relates to at least some of you
sitting here. This not only proves that MAGGI is the
easiest and a favorite among all but it also proves
that THERE IS NO AGE BAR FOR MAGGI which is
why MAGGI ON WHEELS is something for one and
for all.
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PRESENTED BY :-
Tanima Bansal Roll no. 06
Ginelle Gomes Roll no. 16
Surbhi Gupta Roll no. 17Shivakshi Malik Roll no. 29
Bhagyashree More Roll no. 36
Shweta Tewani Roll no. 53