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The Future of Recruiting Technology
Simon Conroy, CEOEnhance ‘The Year Ahead’ Conference28th January 2010
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Our Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment
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Technology deals with human usage and knowledge of tools and crafts, and how it affects our ability to control and adapt to our natural environment. - Wikipedia
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Time + Costs
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How do you expect to find your next job?
Job BoardsDirectHeadhunterNetworking
Weddle’s 2009 Source of Employment Survey
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79% of employers use social media sites
- IAEWS 2009
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Unleashing the Killer App – Larry Downes
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1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
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18%60%
20%
2%
Active vs Passive
ActivePassiveSemi
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1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
What technologies affect our ability to
control and adapt?
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20%
60%
20%
Job board listings
Search engines (organic & paid)
Aggregators
Jobs by email
Email marketing campaigns
Twitter job feeds
Contextual job ads
CV databaseStrategic search
Social recruiting
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Employer Tools
Commoditisation
Quality
£ pressure
Employer sites
Job Boards
Multi-posters Agg.
The Middle
Volumes
JS Services
Brand
Brand
Quality
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• Year of the user• Year of the employer• Jobs by mobile explosion• Data portability & walled gardens• The real-time web
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Year of the User• The enabler of the API• The attracted partner• The empowered partner• Hunter/ Hunted – niche• Social/ Cared for
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1
23
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Example: Convincing applicants to publish CVs
This page shown after a job application. A natural place to leave the site.
One of the highest value actions they can do here is publish their CV.
We tested 4 different versions of this upsell (highlighted)
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a
b
c
dClickthrough Uplift:
12.5%
Control Condition
Clickthrough Uplift:
8.3%
Clickthrough Uplift:
-4%
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Year of the Employer• Tools• Mindset• Engagement over time• Recruitment advertising networks• Service as a Service
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Users start an activity, e.g.Apply for a job
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Users start an activity, e.g.Apply for a job
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Users start an activity, e.g.Apply for a job
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Jobs by Mobile Explosion• Platform• Apps mentality• Access
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Data Portability & Walled Gardens• Entrenched Player’s Dilemma• The silent partner enabled?• Employer/ User power?
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Impacts of the Real-time Web?• Increased user engagement• Value add?
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What technology affects our ability to control and adapt to our environment?
1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
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Clients