Download - Mac114 week 11 fomo the fear of missing out
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social media and ‘fomo'mac114
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The Curse of the Blitz How I Met Your Mother (2010) S6E10
‘Blitzgiving’
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Dan Herman (2000: p335) Journal of Brand Management
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Dan Herman (2000: p335) Journal of Brand Management
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SDT: self-determination theory
Drivers that influence people's psychological health based on satisfying 3 needs:
1 - competence: to effectively act on the world
2 - autonomy: self-authorship/personal intitiatve
3 - relatedness: closeness/connectedness to others
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Study of 1013 people aged 18-60
Found that FOMO correlates with general discontent, and that it disproportionately affects young people, especially males.
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Portlandia, ‘Did you read?’
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harnessing fear?
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harnessing fomo1. Exclusivity
2. Word of mouth
3. Timing
1. Flash sales
2. Random acts of kindness
3. Live streaming
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