![Page 1: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/1.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
Marketing the Marketing the LowcountryLowcountry
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April, 30, 2009
www.lowcountrynet.org
CareCore National
Lowcountrynet.orgLowcountrynet.org
Goal – To merge the LEN and Alliance brands, increase traffic and create a mechanism to capture leads.
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April, 30, 2009
www.lowcountrynet.org
CareCore National
About lowcountrynet.orgAbout lowcountrynet.org
• Daily traffic has increased by 27% over 2008
• Online blog• Utilization of social networking• New content
![Page 4: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/4.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
Lowcountrynet.orgLowcountrynet.org
Work to be done –– SEO of Web site– Construction of Alliance pages– Construction of F-35, Jasper Port pages– Development of ‘call-to-action’ mechanism
![Page 5: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/5.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
GISGISGoal – To offer
prospects a user-friendly and comprehensive database of potential sites and offer developers and owners an avenue to list those sites.
![Page 6: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/6.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
Web brand developmentWeb brand development
Goal – To brand the Lowcountry as a destination for the high-tech, knowledge-based, creative sectors.
![Page 7: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/7.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
SC BIZSC BIZGoal – To educate
those within S.C. about opportunities in the Lowcountry and reach those who touch all of the Alliance’s four focus groups.
![Page 8: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/8.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
Homes and LandHomes and Land
Goal – To market to those already familiar with the region for its beaches but not its businesses.
![Page 9: Lowcountry Economic Network and Alliance Marketing Plan](https://reader035.vdocuments.site/reader035/viewer/2022062418/556185aad8b42a91778b45b5/html5/thumbnails/9.jpg)
April, 30, 2009
www.lowcountrynet.org
CareCore National
Pecha Kucha NightPecha Kucha Night
Goal – To highlight existing synergies within the creative class for both business and marketing opportunities.
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April, 30, 2009
www.lowcountrynet.org
CareCore National
Trade MissionsTrade Missions
Goal – To take the Lowcountry’s message to the site consultants, logistics, distribution and aeronautics experts.