Download - Louis vuitton ppt
PRESENTATION
By :AnuDeeptiIshaMadhu
HISTORY - In 1854 : Louis Vuitton
opened first store in Paris - In 1892 : Vuitton died
and the company started selling handbags.
- Headquarters : Paris , France .
KEY PEOPLE
Louis Vuitton : Founder
Bernard Arnault : President
Marc Jacobs : Art Director
TARGET MARKET
Both Men and Women
Age : Ranging from young adults to Seniors 22-65 yrs old.
Income : Around $5,500 or above per month
LVMH GROUP
Louis Vuitton Givenchy Guerlain Dior Moet & Chandon Veuve Clicquot Dom Peignon
PRODUCTS
Main products : Leather bags and wallets
Handbags , luggage and cosmetic bags
Time pieces Shoes Jewelry Sunglasses Belts ,scarves & Accessories
PRICE
Never on Sale !! Premium prices Price range : - Handbags : $ 550 - $ 3700 - Wallets : $ 200 - $ 700
PROMOTION
Advertisements - message : convey luxurious image - means of media : high-end fashion
magazines. Eg. – Vogue, Elle -Billboards
PLACES
Department Stores - Macy’s New York - Bloomingdales - Saks Fifth Avenue
Exclusive Distribution - Limited number of stores and
retailers
ENDORSEMENTS
Jennifer Lopez Kate Moss Uma Thurman Scarlett Johansson
REVENUE EARNED
€ 1.98 billion ( 2009 )
COMPETETORS
Gucci
Prada
H&M
GUCCI
History : Founded in 1921 by Guccio Gucci in Florence,Italy
Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )
After WW2 : Internationally recognized as a luxury brand
BRANDS UNDER GUCCI GROUP
Gucci Bottega Veneta Yves Saint Laurent Bedat &Co. Boucheron YSL beaute Balenciaga Stella McCartney Alexander McQueen Sergio Rossi
Products & Key people
Clothing Watches Jewellery Shoes Leather goods
Key people : Patrizio Di Marco ( President & CEO )
Revenue earned
€ 2.2 billion ( 2009 )
PRADA
Founded in 1913 by Mario Prada
Headquarters at Milan ,Italy
More than 250 boutiques worldwide
PRODUCTS
Perfumes Bags Cosmetics Sunglasses Accessories Shoes Apparels
KEY PEOPLE
Miuccia Prada ( Head Designer )
Patri Zio Bertelli ( CEO )
REVENUE EARNED
€ 1.7 billion (2009 )
H&M Hennes & Mauritz AB
Founded in 1947 in Sweden by Erling Persson
Headquarters at Stockholm , Sweden
PRODUCTS
Cosmetics
Clothing
KEY PEOPLE
Stefan Persson ( Chairman )
Karl Johan Persson ( President &CEO )
2000 Stores in 37 different countries
REVENUE EARNED
SEK 118.697 million ( 2009 )
GLOBAL MARKET POSITION
LVMH : 16th
GUCCI : 45th
PRADA : 87th
H & M : 22nd