Download - Lots of traffic… No sales :-(
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Marketing is Design: Three Words that Increased Sales 1000%
Rob WallingSoftware By Rob.com
Micropreneur.com
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Lots of traffic…
No sales :-(
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Image by www.flickr.com/photos/whonl/
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Image by mil8
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Image by Jorge Bassy
Easy on the triple sec!
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You in the pink! Don’t I know you from somewhere?
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Image by www.flickr.com/photos/burnt_in_effigy/
Cause: buffer overrun
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Image by www.flickr.com/photos/admlcrunch/3853106724/
Performant? Check!Scalable? Check!Core dump? Check!
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•Re-design•Two shopping carts•Product line expansion•Added 800 number•Added categories•Added non-towel products•Varied shipping•Offered coupons•And on and on…
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Image by www.flickr.com/photos/pranavsingh/232560833/
Traffic
Sales
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Old: $210/month
New: $2200/month
Conclusion: Testing = good
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Image by www.flickr.com/photos/nickwheeleroz/
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1000 visitors x .5% = 5 sales
2000 visitors x .5% = 10 sales
1000 visitors x 1% = 10 sales
More trafficis expensive
A/B testing is cheap
Start here…
The Same
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You may not like me, but I’m really, really smart.
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“…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.”- Frank Luntz
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Image by www.flickr.com/photos/tembo/
I’m a wise man and I approve this saying…
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Winner
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A few days later…
Sign up…
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