Download - LOCATION, LOCATION, LOCATION
LOCATION, LOCATION, LOCATION
Being in the right place is key to any business venture success!
Learning Targets
• I can evaluate and select a location for my VBS football franchise.
• I can utilize market research and observation to make informed decisions.
VBS – Lesson Key Terms
• Franchise
• Fan Loyalty
• Seating Capacity
• Infrastructure
Franchise
• Permission (contract) to a group or single entity to sell company’s good or services within a certain region at a specific price with specific rules.
Who franchises in professional sports….
Note – in the VBS you will own and operate a franchise within the PFL.
Fan Loyalty
What drives fan loyalty?
• Location (where you were born/live)
• Tradition (root for the same team as your parents, big brother/sister)
• Winning
Note – the sport or teams loyalty plays a key factor regarding the price fans are willing to pay for a ticket and how many games they will attend.
There are two major factors in the decision process:
1. Demographics
2. Infrastructure
Demographics
•Total population of the city
•Number of people enthusiastic about the sport
•Population’s ability to afford tickets
How do we get our info/data????
• Census Bureau
• Survey’s
• Data Mining
Infrastructure
•Available venue (stadium, arena, field)
•Seating/Viewing capacity
•Parking capacity
•Possible incentives offered by the local government (tax breaks)
How can your city’s demographics and/or infrastructure change?
• Loss of jobs (factories or business close or move out of town)
• Losing becomes a trend….fans no longer interested.
• Venue needs too many updates.
• Local government changes…thus, policy changes.
Can franchises be moved?
Yes – difficult task that will require rebuilding of;1.Awareness / Interest2.Loyalty 3.Facilities4.Staff
Where has this happened before?
• L.A. Rams
• St. Louis Cardinals• New Orleans Jazz• Baltimore Colts• Houston Oilers• Brooklyn Dodgers• Milwaukee Braves• Minnesota Lakers
• Charlotte Hornets
• Montreal Expos
• Oakland Raiders
• Seattle Supersonics
• New Jersey Nets
• St. Louis Rams
• Arizona Cardinals
• Utah Jazz
• Indianapolis Colts
• Tennessee Titans
• L.A. Dodgers
• Atlanta Braves
• L.A. Lakers
• New Orleans Hornets
• Washington Nationals
• LA Raiders
• OKC Thunder
• Brooklyn Nets
Original City New City Cleveland Browns Baltimore Ravens