Download - Location basedadv barcamp_iulm
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LOCATION BASED ADV
Milano / 8 Maggio 2010
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TIMES ARE CHANGING
59,3
16,09
37,7248,81
62,1163,9764,771,6778,6382,2884,4988,592,65106,45
Taiwan
UK
Spain
Belgium
Germ
any
France
Australia
Japan
USA
Canada
China
Average
Sweden
Italy
0mm
500mm
1.000mm
1.500mm
2.000mm
2007 2008 2009 2010 2011 2012 2013 2014 2015
DESKTOPINTERNET
USERS
MOBILEINTERNET
USERS
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MEASURES THAT MATTER
0
375.000
750.000
1.125.000
1.500.000
11 Marzo 22 Aprile 28 Maggio
USERS
CHECK IN
alm
eno 1
alm
eno 10
alm
eno 25
alm
eno 50
30 al m
ese
CHECK IN
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CHECK IN 6 STEPS
ENGAGEMENT LOYALTY+ =
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OPPORTUNITIES TO CATCH
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NEXT MOVES
LE PICCOLE STARTUPRISCHIANO DI SCOMPARIRE
PUò ESSERE IL BOOST DECISIVO
PER LE LOCATION BASED APPS
?
100 milioni
POTENZIALICONSUMATORI
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GRAZIE