DigitalMobile
VR
Social Media
NO
BULLSHIT
SOCIAL MEDIA
“What can I do with it?”
Think OUTSIDE the (social media) box
Visual - addictive - young -geoloc - free
Awarenesscampaign
https://youtu.be/cRFqQ0Lvz_Q?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
Product launch&contest
https://youtu.be/4A0qrKLC_SQ?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
Trial, loyalty,couponing&virality
LIVErtising.NET IHECS 2014-201523
LIVErtising.NET IHECS 2014-201524
https://youtu.be/VaJjPRwExO8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
SocMed, OK!
But Why?
LIVErtising.NET IHECS 2014-2015
7 Reasons…
1. Increase Sales Via Social Recommendation
2. Understand Your Competition
3. Give Better Customer Service
4. Increase Your Search Ranking
5. Build Brand Loyalty
6. Target Your Ads Better and Optimize Your Ad Spend
7. Gain New Customers
27
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How many people?
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How often?
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How manyplatforms?
Some additional data,for the record!
From ORGANIC to PAID (?)
LIVErtising.NET IHECS 2014-2015
8
46
https://econsultancy.com/blog/66244-eight-ways-brands-can-add-meerkat-into-their-marketing-mix/
LIVErtising.NET IHECS 2014-201549
Presence -> Engagement= Interaction + Advocacy
LIVErtising.NET IHECS 2014-201551
Video
Mobile
Anonymou
s
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LIVErtising.NET IHECS 2014-201557
TRADITIONALADVERTISING
PERMISSIONADVERTISING
NETWORKED / CONNECTEDADVERTISING
LIVErtising.NET IHECS 2014-201559
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LIVErtising.NET IHECS 2014-201561
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From ORGANIC to PAID (?)
LIVErtising.NET IHECS 2014-201571
LIVErtising.NET IHECS 2014-201572
From STRATEGY to TACTICS
LIVErtising.NET IHECS 2014-201574
Error #1
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SocMed basics: A presence is NEVER a
strategy
76
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
77
OBJPLAN of ACTIONS
StrategyTactic 2Tactic 1
Tactic 3 Tactic NWhy?
What?
How?Mission
Goals
Cy
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
79
OBJPLAN of ACTIONS
StrategyTactic 2
Tactic 1
Tactic 3
Tactic NK P I
metrics
Cy
Let’s practice,
OK?
STRAT KPI
METRICTACT
brand awareness
lead generation
brand reputation
promotion on Twitter
CTR
# SM leads / total # leads
# pos - # neg / # pos + # neg
# of RT
# likes + # shares + # cmts / # msges
FB page
# likes
CTA on website
# pos - # neg / # pos + # neg
# likes + # shares + # cmts / # msges
# SM leads / total # leads
Engagement rate
Lead Generation Efficiency
Sentiment (ratio)1
2
3
http://1drv.ms/1GKoxPH
http://1drv.ms/19CEjPt
NO
BULLSHIT
SOCIAL MEDIA
DigitalMobile
VR
Social Media
Visual - addictive - young -geoloc - free
LIVErtising.NET IHECS 2014-2015
SocMed basics: A presence is NEVER a
strategy
88
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
89
OBJPLAN of ACTIONS
StrategyTactic 2Tactic 1
Tactic 3 Tactic NWhy?
What?
How?Mission
Goals
Cy
LIVErtising.NET IHECS 2014-2015
SocMed basics: STRATEGY vs TACTICS
90
OBJPLAN of ACTIONS
StrategyTactic 2
Tactic 1
Tactic 3
Tactic NK P I
metrics
Cy
LIVErtising.NET IHECS 2014-201591
tip #1
STRATEGY
adapted from: http://searchenginewatch.com/sew/how-to/2202307/social-media-roi-how-to-define-a-strategic-plan
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Error #2
LIVErtising.NET IHECS 2014-2015
SocMed basics: Social Capital before financial
94
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Social?
95
LISTENING Sharing
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tip #2
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Error #3
LIVErtising.NET IHECS 2014-2015
SocMed basics: 90 – 9 - 1
99
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Error #4
LIVErtising.NET IHECS 2014-2015104
NO
BULLSHIT
SOCIAL MEDIA