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www.ideaworks.la
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(USEMB) Embajada de estados unidos en El Salvador
LinkedIn for BusinessConference for U.S. Embassy
in El Salvador
Rodolfo Salazar – CEO IdeaworksNew Technologies - Mobile Marketing
Digital Media Strategy and Reputation
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Less Than1% of people have a personal branding strategy
Rodolfo Salazar - Idea Works – [email protected]
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Rodolfo Salazar - Idea Works – [email protected]
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Job Market
or Business
opportunity+ High Visibility =
What’s Missing?
NEW
JOB/BUSINESS!!!
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+ High Visibility
=
+ STRONG MESSAGE
Job Market
or Business
opportunity
NEW
JOB/BUSINESS!!!
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Who I am
• Vision
• Mission
• Values
What I do
• Studies
• Experience
• Competencies
How I act
• Tone and Manner
• Behaviors
• Attitudes
Where I go
• Contact Network
• Communities
• Facets
Rodolfo Salazar - Idea Works – [email protected]
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Benefits of a Strong Personal Brand
Self understanding
Visibility & presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment
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Why LinkedIn?
• 5 billion yearly searches on the LinkedIn network
• Over 200 million users
• 274% more effective for lead generation than leading social networks
• 2.74 lead to conversion rate on compared to Facebook (.77)
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LinkedIn Strategy
Be interesting and relevant
Be useful –Nurture
Make it easy to connect
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LinkedIn tactics
Profile Optimization
• 100% Complete
• Keyword research
• Connections
Profile Engagement
• Content creation
• Group participation
• Keeping in touch
• Be curious, use advance search
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All Star Profile
• Aim for 100% Profile Completion
• Create a narrative for a personal brand
• Showcase who you are along with your goals
• Have a personal voice
• Create a strong “call to action”
• Be a resource
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Compelling Kw Headline
Appropriate Category
Current & at least 2 past positions
Personalized URL
Professional image
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Keyword based to build Credibility and support Summary
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Your summary
Talk about how you can help yourclient with your background vs.just about yourself. 3rd or 1st
person is ok.
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Skills, endorsements and recommendations• Use target market focused
Kw & with strategic customer focus
• Reciprocity!!!
• Recommendations – best way to get some is to give some! (3 or more for complete profile)
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Rank your profile with Keywords
Study two-three top competitors
in your field
Type in target market keywords [personal injury
lawyer] & review profiles that are
2/3rd degree connections
Build a list of keywords you want to target
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Build Connections
• Your own personal network via email contacts
• Leverage your existing network • Browse your networks connections
• Ask for an intro OR Send InMail
• Use “Connect” button
• Connect with everyone that you think could help extend your reach
• Include your LinkedIn URL everywhere (offline)
• If you have no pathway to a potential contact… • Search for “retail owner” – ask for an
intro or send InMail
• Join Groups of your target markets
• Save “People Searches” for a weekly email alert • Pay attention to network updates and
comment
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Status Updates
• Original, professional oriented content that speaks to your talents, abilities, and knowledge
• Always make each update public • Aim for at least 2 updates weekly • Share news about your company, your
achievements, colleagues, clients, relevant articles
• Share tips that are relevant to your potential clients and your business
• Try not to paste links, photos, infographicswithout comments
• Don’t over-promote your company
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Groups
• Create your own industry specific of topic focused group
• Identify the top groups you want to be part of
• Two schools of thought: • Be a member of many groups
• Be a member of select groups (target 3-5; 2-3x weekly)
• Target most popular discussions / or start your own (after spending some time researching/being with the group)
• Always add value, content, and answer/help others with questions, resources to get the most out of each group
• Like other posts, interact, leave fresh comments & thoughts
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Keeping in touch
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Be curious; use Advanced Search
Opportunity generation
• Search for key decision makers by “title” or “company”
• Search “open link” – members that are open to receiving messages
• Slice your searches in any way, location, industry, company, etc.
Meeting Preparation
• Search for key decision makers by “title” or “company”
• Gain a detailed perspective in to you clients or PR pitch
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Questions?