LinkedIn Confidential ©2013 All Rights Reserved
Connecting the world's professionals to make them more productive and successful
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• Overview of LinkedIn
• Some Facts
• Degree/Masters/PhD graduates – Maximise your Career
Prospects
• Case Study Interviews
• Useful Links
Agenda
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Overview of LinkedIn
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• LinkedIn is a professional social network, it is THE place on the web to share your
professional identity with the world and network with other professionals
• It’s like an interactive business card
• Start by connecting with people that you already know…..
• LinkedIn is not:
• A place to post pictures or social updates
• A job board – LinkedIn is a social network, therefore if you do use LinkedIn to find
a job you must interact, network and have a presence to be attractive to recruiters
What is LinkedIn?
LinkedIn Confidential ©2013 All Rights Reserved
175M+
The World’s Largest Professional Network
Members Worldwide
+3 newMembers Per Second
106M+Monthly Unique Visitors
70M+NORTH AMERICA
14M+LATIN AMERICA &CARIBBEAN
50M+EMEA
25M+ASIA PACIFIC
20M+IINDIA
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Why members come to LinkedIn
IdentityProfessional
profile of record
6
Connect, findand be found
NetworkingBe great at what you do
Insights
Professionals and students come to LinkedIn to become better at what they do.
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LinkedIn’s Vision and Mission
Vision- to create economic opportunity for every professional in the world
Mission – to connect the world’s professionals to make them more productive and successful
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People follow companies on social platforms for different reasons
Most follow for incentives, rewards, or discounts
Follow for news, insights, and product and career information
LinkedIn Confidential ©2013 All Rights Reserved
The Big Three Network Dynamics
Who am I as a person
Ways of sharing life experiences and belonging to a tribe
Friends based activities
Social Professional
Broadcast
Who I am as a professional
Highlighting my experiences and career aspirations
Professional activities
This is what I am thinking
My voice to the world
Without any context other than what I choose
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Some Facts
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Social Stats & Figures
Members on LinkedIn: 175 million+
Countries Represented: 200 +
Members outside US: 62%
Languages Currently: 18
Students: 20 million+
Groups of LinkedIn: 1 million+
Unique Visitors/Month: 106 million+
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Maximise your Career Prospects
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Maximise your career prospects
• Why should I join LinkedIn?
• Build your Professional Brand
• Find and Pursue your Career Passion
• Build and Maintain your Professional Network
• Leverage LinkedIn Groups and Contribute to your Professional Community
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Why you should join
• LinkedIn helps you get to where you want to go in your career
• It lets you connect with the connections of your connections with mutual benefits such as job
referrals and opportunities within your industry, discussions on various industry topics, event
announcements and more.
• Connect with classmates, faculty, friends and colleagues professionally.
• Manage your online reputation and what potential employers learn about you
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• Your LinkedIn profile represents your definitive professional image on the Web.
• It’s discoverable through millions of searches on LinkedIn and from search engines.
• In a tough job market it’s incredibly important to define your skills and experience and make
yourself stand out from the crowd.
• Your LinkedIn profile is being viewed by far more recruiters than a paper CV. Building a
complete LinkedIn profile (free) with as much relevant information as possible is very
important.
Build your Professional Brand
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Once you’ve established your professional identity on LinkedIn, you can leverage LinkedIn Groups and Tools to access the jobs you’re interested in.
Use the ‘Advanced Search’ Function to find your ideal company/job
Recruiters globally are using the LinkedIn Corporate Recruiting Platform which enables them to search, target & hire members across the entire LinkedIn network
Find and Pursue your Career Passion
.
To be found and matched with the right opportunity, it’s important that you have a complete 100% profile
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LinkedIn is THE place to converse with like-minded professionals to learn and share information and build your professional brand.
Have rules about who you connect with. You should have some connection with that person…..
Build & Maintain Your Professional Network
What are1st degree connections?
2nd degree connections?
3rd degree connections?
Connecting with people is an important way to build your network and gain career opportunities.
TURN RELATIONSHIPS INTO OPPORTUNITIES!
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LinkedIn groups are designed to help you network in your profession, learn about new job
opportunities and discuss best practices in your industry.
Join groups that are related to your profession and industry (e.g. College Groups & Alumni)
Be engaged in groups as they enable engagement within your professional communities.
Follow and interact with influential people in your groups and see their group activity and
discussions.
Leverage LinkedIn
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People who recently got their job through LinkedIn
• Sinead
• Fergal (recruiter)
• Chris
• Jack
Case Study Interviews
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• Sign Up to LinkedIn:
• www.linkedin.com
• What is LinkedIn:
• http://learn.linkedin.com/students/step-1/
• Build a strong profile (Tips):
• http://www.techrepublic.com/blog/career/your-resume-vs-your-linkedin-profile/4603
• http://careerservices.linkedin.com/profile/
• No LinkedIn Profile? You might be invisible
• http://work.lifegoesstrong.com/article/no-linkedin-profile-you-might-be-invisible
Useful Links
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Sign-up now and get your profile up to date! www.linkedin.com
Questions/Tips? Contact LizannePhone: +353 (0)1 242 3294Email: [email protected]: http://ie.linkedin.com/in/lizannebarnwall