Download - Linkedin And Networking
Social/Business Networking on the Web
Rodolfo Salazar (rokensa)Consultant
What is LinkedIn?•170 industries and 200
countries •You can find, be introduced
to, and collaborate with qualified professionals that you need to work with to accomplish your goals
•A new member joins LinkedIn every second
•Half of the members are outside the U.S.”
•Executives from all Fortune 500 companies are LinkedIn members
An interconnected
network of experienced professionals
from around the world
Why Use LinkedIn?
Keep in touch with professional
contacts
Meet new professional
contacts
Market your skills and experiences
Find job opportunities
Build an effective online brand
Gain valuable knowledge about
your industry
Be found for business
opportunities
Find new talent for your business
Find a service provider
LinkedIn ComponentsProfile (Private and Public)
Home Page
Connections
Answers
Groups
Jobs
Companies
Recommendations
Applications
Search
Your “Private” Profile
Key Components:• Photograph• Headline• Web site links• Summary• Complete career history
• Include description or details, not just company and title.• Education – be detailed• Make your Groups visible
Your Public Profile
LinkedIn public profiles can be found in searches on Google, Yahoo!, and other search engines.
You decide which parts of your profile are shown
Claim your name (http://www.linkedin.com/in/rodolfosalazar)
Create a public profile and make your LinkedIn profile available on the Internet.
Getting Connected
Invite ALL of your “real-world” friends
and business colleagues.
Use the Import Contacts feature
Invite every new person you meet.
Search for and send invitations to
colleagues from former employers
Send invitations through Introduction
Requests.
Join the largest Open Networking Groups
Send Invitations to the top LIONs (LinkedIn Open Networkers)
Make your invitations personal – don’t use the standard generic
invitation
Groups
Can send invitation to a group member without having an e-mail address. Key Groups to Join:
TopLinked.com (Open Networkers) LIONs™ (LinkedIn Open Networkers
Why join groups
Reconnect with old friends and
colleagues with whom you may have
lost contact.
Share and request expertise.
Make new connections with
others with whom you share something
in common.
Receive more invitations and
increase acceptance of invitations you
send.
Answers
Demonstrate Expertise
Establish Credibility
Get Noticed
Will generate an average of two invitations for each answer or question that you post.
Recommendations
Quantity Quality Who to ask
Be personal
Be specific
Give them too
How do I add applications?• Click “Applications” located in the navigation bar on the left.
Applications will be listed. Click on the desired application (this is an example of SlideShare).
Tips –
Join groups, start a discussion, answer a question, post a job / news article
Take an interest in others, find a similar hobby or something in common, get to know people (Ex: Alison Doyle and I share a passion for snow skiing )
Offer your services, volunteer, follow people in your locality or industry
Interact: share your knowledge, provide a tip, share what you read on the web
Don’t just build a profile and wait for jobs / others to come to you, be an “active” group member, and think “what value can I add today”?
If you make yourself valuable / memorable, others will want to make you a part of their network and follow you
Tips - cont’d
Become a source of cutting edge information and share it with others
Attend network meetings to get face-to-face time to strengthen online contacts
Make yourself easy to find, remember, differentiate yourself (include phone #, email)
Be a matchmaker, share contacts / information, build your network
Maintain your network: staying in touch is more important than the original connection
Find a way to add value, help others - comments turn into phone calls, phone calls turn into relationships
Tips - cont’d
Link your LinkedIn profile to Facebook and Twitter (use LinkedIn, Twitter, Facebook to promote your brand and reference your LinkedIn profile)
Thanks