Presented by:Jasmine Sandler
CEO Agent-cy Online [email protected]
LinkedIn®: Marketing Techniques to Stand out From the Crowd
What is a Personal Brand?
• How An Individual is Perceived in His or Her Industry
• The Act of Packaging Yourself as a Brand
• Your Own Personal Unique Market Position
• A Person’s Compelling Story & Related Character
How Do You Define Your Brand?• Start with developing your own "individual value statement". Consider how
you are different, yet better.
• Review personal brand competitors success tracks – what has made them a brand?
• List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths.
“Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology
“Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO
“Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRock Corporation
How Do I Create My Brand?
• Choose who specifically who want to serve and what you want to be known for. What type of expert are you?
• Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic…
•Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures
• Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video
How Do I Deliver My Message?
•Identify the Interests and Behaviors of Your Target Audience
•Create Specific content: Video, Articles, Blog Post, Audio
•Create a Messaging plan: Frequency, Length, Tracking, Alerts
•Consider Advertising, PR, Promotions, Events, Speeches, Signings
•Use LinkedIn® as Your Personal Branding Platform
= PERSONAL BRANDING PLATFORM
Your LinkedIN Profile Matters, A LOT• Think Search Visibility, Think Engagement, Think Uniqueness• Strong Headline Copy – Your Direct Response Ad• Highlighting summary with experience and results
Your Leadership in LinkedIn Matters Too• Your Own LinkedIn Group to serve your own Community• If Your Profile States A Skill, Back it up – Answers Matter
Your Daily LinkedIn Participation is a MUST• Status Updates – Make it Relevant, Valuable and Short• Answers Gain You Expertise• Update Your Profile When Things Change
= PERSONAL BRANDING PLATFORM
= PERSONAL BRANDING PLATFORM
= PERSONAL BRANDING PLATFORM
= INVALUABLE SALES TOOL
Qualified Lead Generator• LinkedIn Rank helps Search Visibility• Postings of placed articles, blog posts, LinkedInAnswers• Ownership, Management and contribution to Group of Value • Your LinkedIn “Brand”• Event, Award Visibility
Establishes Trust, Credibility and Connection• Know Who You are Talking To Before You Meet• Client Referrals• Client Testimonials Ensure Customer Confidence
Ongoing Sales • LinkedIn Networking• Status Updates• Valuable Group Contributions • Ask for Reference to Display on Your LI profile
-Search for connection
-Advanced Search
Connect on
Join Groups
Connect on
Status updates
Converse on
Answers& Questions
Converse on
Publicize your Linkedin profile on your other
profiles
Publicize your profile
Connect with me on LinkedIn
http://www.linkedin.com/in/onlinebranding
Websites
http://www.agent-cy.com
http://www.jasminesandler.wordpress.com
http://www.agentcy.wordpress.com
Phone
212-520-1666
Location
1515 Broadway, 11th Floor
NY, NY 10036
Contact