Download - Liking isn't helping
By Zehra Buzreba
Created by: Crisis Relief Singapore
Audience: Social Media Users
Purpose: To get people to volunteer more
Let’s look at visuals!
: Mode of Persuasion
: + and - ?
• Reality check
• Guilt drives you to action • Organization is
a bit shady.
• Is slacktivism always bad?
• Not specific to organization.
• Makes you critically look into your own slacktivism.
: Slacktivism
Slacktivism (noun) = Slacker + Activism. Actions performed
via the Internet in support of a political or social cause but regarded as requiring little time or involvement. E.g.: Facebook “likes” to show support,
signing an online petition, tweeting about a cause, sharing a link on social media.
: Analysis
: Analysis
If activism is defined only as taking direct action and protesting on the streets, [Malcolm Gladwell who wrote on argument against slacktivism]
might be right. But if activism extends to changing the minds of people, to making populations aware of what their governments are doing in their name, to influencing opinion across the world, then the
revolution will be indeed be tweeted.
”
“
- Leo Mirani, in “Sorry, Malcolm Gladwell, the revolution may well be tweeted” for the Gaurdian
: Analysis
In a 2010 study by Georgetown University’s Center for Social Impact Communication and Ogilvy Worldwide - the results showed that slacktivists were more likely to take meaningful actions than people who did not post to social media.
As likely as non-social media promoters to donate
Twice as likely to volunteer their time.
More than twice as likely to buy products or services from companies that supported the cause.
Three times as likely to solicit donations on behalf of their cause
More than four times as likely to encourage others to sign a petition or contact political representatives
: Conclusion
: References
Alsa.org,. 'Ice Bucket Challenge - The ALS Association'. N.p., 2015. Web. 26 Feb. 2015.
Andresen, Katya. 'Why Slacktivism Is Underrated'. Mashable. N.p., 2011. Web. 26 Feb. 2015.
Green, Matthew. The Wizard Of The Nile. Northampton, Mass.: Olive Branch Press, 2009. Print.
Letstalk.bell.ca,. 'Bell Let’S Talk'. N.p., 2015. Web. 26 Feb. 2015.
Mirani, Leo. 'Sorry, Malcolm Gladwell, The Revolution May Well Be Tweeted | Leo Mirani'. the Guardian. N.p., 2010. Web. 26 Feb. 2015.
Pfeifle, Mark. 'Changing The Face(Book) Of Social Activism'. The Huffington Post. N.p., 2015. Web. 26 Feb. 2015.
Images Credit: Google Images