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licensing show june 2015
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Source: Nielsen and Sesame Street Multiplatform Study Wave 5, June 2014; 2014 Sesame Brand Deck Survey, Moms of a child 0-5.
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Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “What is your opinion of the following children’s TV shows?". % of “one of my favorites”. Nielsen. 1Q15 (12/29/14-3/29/15). F18-49 with a child under 6. Combination of Sesame Street
30M and 60M version.
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Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Which type of licensed character products do you intend to purchase for your child or as a gift in the next 12 months?".
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Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Please indicate how well each of the following attributes below describe the program“.
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• Sesame Street had the 2nd largest audience among all PBS Kids shows this Winter!
• Our new 30-minute afternoon episode has
helped to grow our unique audience by 27%!
• Plus, the 60-minute episode ranked 9th in
February with a 2.95 rating among kids 2-5 –
our highest ranking in 10 years!
Source: Nielsen 12/29/14-3/29/15. K2-5 combined cume of Sesame Street 60-minute and 30-minute versions, M-F 6a-6p PBS Kids programs only; Nielsen Media
Research. 1Q15 (12/29/15-3/29/1) P2+ combined cume of Sesame Street 60-minute and 30-minute versions vs. Sesame Street 60-minute version; Nielsen. K2-5
Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts)
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• The Cookie Thief special on PBS was a huge success! • #3 preschool TV program during it’s President’s Day
week run! • Unprecedented paid media campaign, including
promotional support on broadcast, print, digital, mobile, and social.
Nielsen. K2-5 Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts)
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Season Premiere: Nov. 2015
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consumer products
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Source: Sesame Street Multiplatform Study 2014. Kids 0-8
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Source: YouTube
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Elmo Loves ABCs for iPad • Consistently in the top 5 for downloads in the Family Games
category and #2 in Educational Games
Elmo Calls iOS • Consistently in the top 15 for downloads and in the top 10
for revenue in the Educational Games category
Monster at the End of This Book • Consistently in the top 20 for downloads in the
iPad Books category
Sesame Street Go • Over 200K downloads in the first 90 days • Top ranked app for downloads in the Kids and Education
categories for the first weeks after launch
Source: App Figures, May 2014 - Apr 2015
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Source: Google Analytics, Jan-Mar 2015
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Already a top-rated show in the UK and Australia, and there’s more to come!
• The Furchester is a favorite among kids in the UK aged 0-7 and a top-ranked show among moms
• The April premiere in Australia saw a 46% share with kids 0-4
• And we’re coming soon to NRK Norway, BBC Worldwide in Africa, Poland, Univision US, NDR Germany, NTR Netherlands, and SVT Sweden
And you can catch us on YouTube, too!
.
• 16.5 million views to date!
Eurodata TV Worldwide/Barb K4-6/ Nielsen Regional Audience Measurement K0-4. Sesame Street MultiCountry Reach Study.
UK segment. K0-7. February 2015. Base = all kids in the UK who watch video content at least 30 minutes per day.
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b is for buzz
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Source: 2014 DKC/Sesame Workshop Coverage report
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product news
Over 150 responses for all-day fun interaction with Elmo!
• Elmo knows when you pick him up, hold his hand, give him a kiss, or clap his hands together
• Elmo laughs when you tickle him, and sings you a lullaby when it’s time for sleep
• And much, much more!
Features 8 motion-based games & activities that get your little one playing all day!
• Freeze Dance
• Red Light Green Light
• Elmo Says
• Hop and Count
• Pat-a-Cake
• Color Guessing
• Animal Sounds
• What’s Up in the Sky
TV
Advertised!
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product news Large Huggable Plush Bath Time Toys
Elmo’s On the Go Letters On the Go Friends
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product news
toys & games
• Little Kids introduced bubble line for Spring 2015; Bubblin’ Blast Elmo received 2015 TDmonthly Magazine Top Toy award
• Playhut launching play-tent Fall 2015
• Verdes launching Elmo Furry Foam Floor Puzzle for 2015
• Gund expands plush offerings in gift market
• Cardinal adds foil puzzles to line-up for 2015
New
New
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product news
• Sesame Street Infant/Toddler Apparel/Sleepwear is strong across all channels of retail
• Walmart: Top selling Pajamas/Apparel; strong selling of Cold Weather accessories in 2014; strong presence with socks on replenishment
• Target: Pajamas on order through 2015; new placement with Boys T-shirt for BTS 2015; top-selling Backpack with replenishment and a new Lunch Bag for 2015
• Kmart: Apparel/Sleepwear support; top-selling Socks and Cold Weather Hat/Gloves set in 2014 with renewed placement for 2015
• Payless ShoeSource: premier licensed brand with top-selling Elmo, Cookie and Abby Cadabby shoes
• Toys R Us: Multi-category support
• New lines in 2015: Newborn Apparel and Toddler Swimwear from Bentex, Infant/Toddler Outerwear from Mag Brands , Newborn/Infant/Toddler footwear from SG Footwear
• Tees and Onesies at Zulily, Amazon, Nordstrom, Children’s Place and more
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product news
• #1 manual toothbrush with Crest for 3 consecutive years
• New Simply Saline line and extended infant Naturals line with Church & Dwight
• Design refresh with the Village Company, making bath time more fun than ever before
• Developing extended infant care products at Value with Blue Cross
• Growth of frozen & snacks Earth’s Best product line at Target
• Design refresh for frozen line
HBA
food
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product news
• Top-performing party pattern at Party City
• #1 preschool brand for licensed greeting cards
• New line of digital invitations on Punchbowl.com launched for Holiday 2014
• Strong selling bibs at all Mass retailers with Hamco
• Continued success with clip strip impulse items with Evriholder
• New lines of tableware with Zak Designs and ceramic banks with FAB Starpoint
• Online success with toddler and juvenile bedding with Crown Crafts and The Northwest Company
party
home and beyond
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• Strong seasonal program with category leaders such as Disguise, PTI, Product Works & Kurt Adler
product news seasonal infant & toddler
other exciting news
collectibles
• Farallon Brands introducing pacifier & bottle tethers • Ginsey potty seat is the #1 selling soft potty seat at Walmart • Munchkin adding value cup and sculpted character cups • Kolcraft Elmo Floor Potty winner of 2015 Moms’ Picks Award
New
• Wave 1 of Funko Collectible figures launched May 2015 • Flocked 6” Snuffy & Flocked Cookie Monster launching
exclusively at 2015 San Diego Comic Con and 2015 New York Comic Con respectively
• Launched Super Grover at 2014 New York Comic Con & sold out
New New • Sakar launching consumer electronics line Summer 2015
• Spin Master has top selling Elmo Comfy Chair at TRU while the foam furniture line has continued placement through 2015
• Fetch 4 Pets had a well-received launch for Spring 2015 line of pet toys at PetSmart
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product news
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• Continuous placement in ALL brick ‘n mortar and on-line retailers
• 6 New Releases on average a year • Potty Time continues to be the #1 catalog selling Sesame DVD
since 2006! • Elmo’s World DVDs still a major retail success story • Major cross promotional tie-ins at retail for the DVD Play All
Day with Elmo and the Hasbro fall major toy release, “Play All Day Elmo”
• Elmo the Musical was #1 New Release of 2014 • June New Release: Count on Elmo
#2 Pre-school DVD brand in 2014 (beating Dora, Sofia, and Paw Patrol!)
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publishing news
Just One You! Off To School! Let’s Cook! Elmo’s ABC Song
New in Print!
New in
Digital!
Elmo’s Loves You!
Coming Soon!
Comic Books
hardcover storybooks family cookbook 8 x 8 storybooks
2015 Appy Award for Best Book App
print & ebook
product news
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Sesame Street Live visits 175 cities in US & Canada
Presence in over 9 theme parks with over 40 million
visitors worldwide!
35th Birthday Celebration 2015
family entertainment
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sesame around the world: peter alexander (australia)
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Puma
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sesame around the world: puma (worldwide)
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sesame around the world: bathing ape (worldwide)
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sesame around the world: shhh … coming soon!
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