Download - Levi's
Comparative analysis of study on customer buying preference & satisfaction towards Levi’s Strauss
Presented to Presented ByProf. Kamal Gupta
Firoj Md Shah
INTRODUCTION Levi’s incorporated in 1853
It covers more than 160 countries
In India it came on 1995
More than 800 storage in India (2011)
OBJECTIVES1) To analyse factors influencing consumers decision to buy branded jeans.
2) To analyse the factors influencing perception and buying decision of consumers.
3) Measure the level of satisfaction of the brand from its competitors
4) To study and measure satisfaction level of Levis jeans users.
5)To suggest alternatives for enhancing customer satisfaction.
METHODOLOGY
Highly professional Prof. Kamal Gupta, gives us a project on Levi’s Strauss. The research was done through survey method with the help of structured interview of customers of Levi’s Store. I asked my query to the customer out of the store. Randomly we choose to asked our questions.
Survey Detail I selected our territory based on Ghaziabad.
I did our survey based on one store, which is near by Choudhory Market
I took 200 respondents for you specific project study.
I did random sampling to fill up our questionnaire.
Demographic Data
Data Analysis
Gender Profile
Male 73%
Female28%
Chart Title
Customer Age Profile
18-2532%
26-3544%
36-4520%
Above 455%
Chart Title
Customer Occupation Status
Service Business Self-employed Student Homemaker Retaired0
10
20
30
40
50
60
42
35
44
57
18
4
Customer Annual Family Income
200000-400000400001-800000
800001-1000000Above 1000000
0
10
20
30
40
50
60
70
80
43
6275
20
Brand Preferences
43%
22%
22%
14%
Chart Title
Levi's Numero UnoWoodland Tommy Hillfigure
Hypotheses Testing
H1: Age has a significant impact on customer choice of brandH2: Occupation of a customer has a significant impact on customer choice of jeans brand.H3: Income of a customer has a significant impact on customer choice of brand of jeans.H4: Price of jeans has a significant impact on customer choice brand of jeans.H5: Price of jeans has a impact on customer perception about the quality of brand of jeans they are using.
H1: Age has a significant impact on customer choice of brand
Result: H5 is rejected
H2: Occupation of a customer has a significant impact on customer choice of jeans brand.
Result: H2 is rejected
H3: Income with brand preference
Result: : H3 is accepted
H4: Price with buy
Result: H4 is accepted .
H5: Brand Quality with Satisfaction
Result: H5 is accepted
Customer satisfaction N
ot
Sati
sfied
Poor
Sati
sfied
Modera
te S
ati
sfied
Sati
sfied
Hig
hly
Sati
sfied
Not
Sati
sfied
Poor
Sati
sfied
Modera
te S
ati
sfied
Sati
sfied
Hig
hly
Sati
sfied
Not
Sati
sfied
Poor
Sati
sfied
Modera
te S
ati
sfied
Sati
sfied
Hig
hly
Sati
sfied
Not
Sati
sfied
Poor
Sati
sfied
Modera
te S
ati
sfied
Sati
sfied
Hig
hly
Sati
sfied
Levi's Numero Uno Woodland Tommy Hillfigure
0
10
20
30
40
50
60
70
80
90
100
1 2
21
8789
2
19
62
76
41
311
59
69
58
3
21
5751
68
Findings Age has no significant impact on choosing brand
of jeans by customers. Occupation of a customer has no significant
impact on choosing brand of jeans by customers. Income of a customer has significant impact on
choosing brand of jeans by customers. Price of jeans has significant impact on choosing
brand of jeans by customers. Price of a jeans has significant impact on quality
perception about brand of jeans by customers. There is a strong correlation between annual
family income and brand preferences of respondent.
ConclusionThrough the research we can say that there is a impact of price income of a jeans brand on the customer choice of brand. Also there is a strong correlation between price of the jeans and customer satisfaction with the brand of jeans.
Bibliography www.google.com http://en.wikipedia.org/wiki/Levi_Str
auss.
http://www.levi.co.in/ Magazine