COLOR is a Driving Force in the
Confectionery and Baking
Industries!•Baking and Decorating, Candy Buffets, Favors, Event Planning, School Colors, Team Colors are driving the COLOR CRAZE!!!
•Pinterest, Food Network, HGTV, Martha Stewart, etc., have created consumer awareness and demand in baking and decorating
•Colors aren’t just for the Holidays, It’s for every celebration!
Hostess with the Mostess!
Bird’s Party Magazine!
Celebration by SweetWorks® Continues to be Featured in Popular Online Publications
And is making it Big – with Oprah, Martha Stewart, Dylan Lauren and the Hello Cupcake!!
Martha Stewart Magazine
sprinklebakes.com
Dylan Lauren’s Bridal Shower
Sandra Lee magazine
Oprah
The Celebration by SweetWorks®
Line Continues to Expand
Product Forms Include:•Gumballs•Sixlets®•Pearls•Candies•Foil-Wrapped Chocolates
Variety of Packages:•Bulk•Peg Bags•Shaker Jars
And…..
1.75 Oz Bags•Sixlets® •PearlsTop 5 Colors
12 ct. per display
List Price: $.60, SRP $.99 - $1.49
Convenient Pack Size – Perfect for Baking
Merchandise in the Peg Set or on a Baking Aisle Shelf
Introducing Celebration by
SweetWorks® Designed for the
Baking Aisle!
The Baking Aisle is Incremental
Space and Waiting to be Enhanced!
Designed to Merchandise in a Peg Set
Or In the Shelf Set
•Unit movement is lower than candy •Profit margins are higher
•Some of the larger chains have categories within a department, such as cake mixes, frostings, nuts, sprinkles, oils and so on.
•Talk uniqueness and excitement to the category as it has been stale for 30 years!
Selling the Baking Aisle Isn’t Like
Selling the Candy Department
• Generate some excitement! Visuals are a great selling tool. Decorate cupcakes or cookies for the appointment – it makes an impact.
• If you don’t know anything about cooking and the kitchen, perhaps someone else should help make the call.
• Lead the buyers so they see the importance of this
consumer trend! This product line will bring new consumers into their category and enhance their baking set.
Tips for a Great Presentation