Download - Lessons From the Newsroom for Brands
Transcript
![Page 1: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/1.jpg)
HOW BRANDS ARE BECOMING MEDIA
COMPANIES!Marisa Wong, SlideShare!
Oct. 17, 2013!
![Page 2: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/2.jpg)
ME!(JOURNALISTS)!
THE DARK SIDE!(BRANDS)!
![Page 3: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/3.jpg)
Q: What’s the difference between journalism and ‘the dark side’?
A: Not much these days.
![Page 4: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/4.jpg)
WHY BECOME A ‘NEWSROOM’? !!
![Page 5: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/5.jpg)
CONTROL over your own news and stories.!
CONVERSATION
But more importantly…
![Page 6: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/6.jpg)
Touch Points
Conversation
Connection
![Page 7: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/7.jpg)
TRUST!
![Page 8: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/8.jpg)
HOW DO YOU BUILD TRUST? !!
![Page 9: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/9.jpg)
1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUMAN
Lessons from the newsroom….
![Page 10: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/10.jpg)
OTHER NEWSROOM TACTICS…
![Page 11: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/11.jpg)
HAVE A POWERFUL HEADLINE
![Page 12: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/12.jpg)
BE TIMELY & RELEVANT
![Page 13: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/13.jpg)
SEEK SOURCES
![Page 14: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/14.jpg)
TAILOR TO YOUR AUDIENCE & PLATFORM
Share Knowledge!Be Highly Visual!
![Page 15: Lessons From the Newsroom for Brands](https://reader030.vdocuments.site/reader030/viewer/2022020115/5446b983afaf9f69178b46e7/html5/thumbnails/15.jpg)
THANK YOU.