Download - Lecture 5 wrap-up
![Page 1: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/1.jpg)
THE COMPANY IS THE CONTENTLECTURE 5: WRAP-UP
![Page 2: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/2.jpg)
AGENDA• Class presentation• Summary• Tips and Tricks• Way Forward
![Page 3: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/3.jpg)
REMEMBER WHERE YOU ARE Press
Analysts
Company
Channel
Customers
Influencer
Conversation Conversation
ConversationConversation
![Page 4: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/4.jpg)
SOCIAL FRAMEWORK
Conversation
Talk Listen
Strategy
Goals, Metrics
![Page 5: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/5.jpg)
LISTENING: THE FIRST PHASE• Getting into the conversation
• Know what is going on• Don’t be the “dig me” guy• General market intelligence
• Prospecting• Hearing what the pain points are• Understanding your customers’ concerns• Empowering sales people
• Support• Solving problems• Being available
![Page 6: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/6.jpg)
TALKING: BECOMING STORYTELLERS
Identify your audienceShare
• Histories• Emotions• Dreams
Say something… converse
![Page 7: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/7.jpg)
STRATEGY FRAMEWORKSet Goals
Decide Metrics
Deploy Tools
Measure
![Page 8: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/8.jpg)
LISTENING, TALKING AND STRATEGY
Set Goals
Decide Metrics
Deploy Tools
Measure
Listening
Talking
Listening
Listening
![Page 9: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/9.jpg)
VOICE AND CONTENT(NON-TECH…. TRIED TO FIND SMB)
![Page 10: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/10.jpg)
You Your Customer
Your customer’s customer
#10: PARTICIPATION IN A NETWORKED MARKET CHANGES PEOPLE FUNDAMENTALLY. B2B2C-> Talk to your customer’s customer
Get them…
…to recommend you
![Page 11: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/11.jpg)
#3: CONVERSATIONS AMONG HUMAN BEINGS SOUND HUMAN. THEY ARE CONDUCTED IN A HUMAN VOICE. • Above all, be comfortable in your own voice
![Page 12: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/12.jpg)
#16: COMPANIES THAT SPEAK IN THE LANGUAGE OF THE PITCH, ARE NO LONGER SPEAKING TO ANYONE. • Be practical
![Page 13: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/13.jpg)
#75: IF YOU WANT US TO TALK TO YOU, TELL US SOMETHING. MAKE IT SOMETHING INTERESTING FOR A CHANGE.• Be aspirational
![Page 14: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/14.jpg)
WHERE IS IT ALL GOING?1) 2)
![Page 15: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/15.jpg)
WHERE IS IT ALL GOING?1) Mobile…. 2)
![Page 16: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/16.jpg)
WHERE IS IT ALL GOING?1) 2)
![Page 17: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/17.jpg)
WHERE IS IT ALL GOING?1) 2) I have no idea….
![Page 18: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/18.jpg)
MARKETS ARE A CONVERSATION
![Page 19: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/19.jpg)
LISTEN
![Page 20: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/20.jpg)
FIND YOUR VOICE
![Page 21: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/21.jpg)
CREATE YOUR CONTENT
![Page 22: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/22.jpg)
CONTRIBUTE
![Page 23: Lecture 5 wrap-up](https://reader036.vdocuments.site/reader036/viewer/2022081413/546c66e6af79596c298b4f7b/html5/thumbnails/23.jpg)
THANK YOU