© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco Confidential 2 © 2010 Cisco and/or its affiliates. All rights reserved.
Are you ready?
• Cisco SMB Customer Proposition
• Cisco SMB Partner Proposition
• Product Overview
• What is stacking and why it is important for the SMB Architecture
• Cisco 500 series
• Cisco 2960 series
• Product Positioning
Cisco’s Small Business Focus The Customer’s Value Proposition
Fits Small Business
Designed for Extensible Networks Regardless of Size
Service Provider
Enterprise Commercial/ Mid-Market
Small Business
Built for Small Business
Designed for Small Businesses
Cisco Small Business
Small Business (<100 employees)
Cisco
Cisco SMB Architecture Cisco Enterprise Architecture
Cisco’s Small Business Focus The Partner Perspective
Differences in experience to consider
Built for Small Business Drivers: Simplicity, Price
Business-class
Cisco IP in software
Simple configuration
Small Business Support Options
Fit Small Business Drivers: Sophistication, Scalability
Best-in-class
Cisco software
Customizable configuration
TAC, SMARTnet
So
ph
istica
tio
n
Willingness to Invest
Functionalit
y
Cost
300 Series Managed
Catalyst 2960-S
2960-SF LAN Base
Catalyst 2960
Switches
500 Series Switches
One portfolio—a spectrum of choices
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Catalyst 3750
Catalyst 3560
Fixed Standalone Fixed Stackable
100/200 Series
• Enables the inter connection of multiple physical devices (chassis) to form a single logical device
• Devices in stack are managed as one device
– One Ip address – Serial console management – network based management (Telnet, SSH EWS) – One configuration – saves time and money during
installation
• Stack topology is based on a single “master”, one “backup”, and multiple “slaves”
• Chain or ring topology
• Advantages
• Add ports to switch with no interruption
• Add resiliency – LAGs on different chassis
• Resilient core switch – two interfaces to router
• Easy config and software update • Single IP management
• Troubleshoot, configure, and manage entire stack as single entity – Spanning Tree, Port/VLAN mirror, LAGs, ACLs, QoS
• Stack-plane Dual Ring Architecture – High throughput – Stacking Resiliency—switch can be removed with
minimal affect to rest of the stack
• Most of the above features are not possible in a “clustered” stacking setup
• Stacking ports are not treated as regular user ports. Running a stacking protocol to effieciently switch traffic between members of stack
• These ports cannot be used by the user in any way, including:
– They cannot be members of trunks.
– The user cannot define them to be a member of a VLAN.
– No statistics are collected/visible to the user.
– Port settings cannot be defined on them.
True Stacking – unified control and management plane
PoE+ support
EEE / Low power consumption
VRRP, RIPv2
10G uplinks available
KEY FEATURES OPERATIONAL SIMPLICITY
Limited Lifetime Warranty w/NBD
Auto Smart Ports
Network-Wide Auto Voice
Web GUI and CLI
Addressing new opportunities and markets for Small Business
EASE-OF-USE USGv6 / IPv6 GOLD LOGO
VARIETY OF OPTIONS
ENERGY EFFICIENCY
LOWER CAPEX
SF500-24 SF500-24-K9 24 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SF500-24P SF500-24P-K9 24 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SF500-48 SF500-48-K9 48 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SF500-48P SF500-48P-K9 48 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SG500-28 SG500-28-K9 24 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SG500-28P SG500-28P-K9 24 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SG500-52 SG500-52-K9 48 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SG500-52P SG500-52P-K9 48 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
SG500X-24 SG500X-24-K9 24 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
SG500X-24P SG500X-24P-K9 24 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
SG500X-48 SG500X-48-K9 48 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
SG500X-48P SG500X-48P-K9 48 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
Cisco 500 Series Model Pricing
ADVANCED LAYER 2 (LAN Base) PORTFOLIO
Fast Ethernet Gigabit Ethernet
Catalyst 2960-S
10G/1G Uplinks FlexStack Full PoE, Partial PoE+ E-LLW
BASIC LAYER 2 (LAN Lite) PORTFOLIO
Fast Ethernet Gigabit Ethernet
Catalyst 2960-S
1G Uplinks Partial PoE/PoE+ E-LLW
FLEXSTACK MODULE
C2960S-STACK
Catalyst 2960-SF
1G Uplinks E-LLW
Catalyst 2960-SF
1G Uplinks FlexStack Full PoE, Partial PoE+ E-LLW
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Device Limit 4 units / 200 ports 4 units 9 units
Stack Bandwidth 10G / 20G 10G / 20G 32G / 64G
Architecture HW Drop Table HW Drop Table Ring (Destination stripping)
Dynamic Ring Load Balancing No No Yes
Stack Convergence Few milliseconds to 5 sec 1-2 seconds Few milliseconds
Stack QoS Applied hop by hop Applied hop by hop Applied on ingress
Management Single IP address, SNMP, SYSLOG Single IP address, SNMP,
SYSLOG Single IP address, SNMP,
SYSLOG
Configuration Single config and CLI, auto image
and config update Single config and CLI, auto image and config update
Single config and CLI, auto image and config update
Show and Debug Commands Unified Unified Unified
Single Forwarding and Control Plane
Synchronize ARP, MAC Address, IGMP, VLAN tables
Synchronize ARP, MAC Address, IGMP, VLAN tables
Synchronize ARP, MAC Address, IGMP, VLAN, Routing tables
Cross-Stack Features Yes Yes Yes
Single Bridge-ID Yes Yes Yes
Pre-Provision Members Yes Yes Yes
Redundancy Stack master 1:2 redundancy Stack master 1:N redundancy Stack master 1:N redundancy
Easy Member Replacement Yes Yes Yes
Basic Guidance for Positioning Catalyst 2K/3K series & Small Business Managed Switches
• Sell within the category • 500 series switches to be integrated with other small business solutions
• Catalyst 2K/3K switches to be integrated with other Cisco Enterprise-class products
• Sell to support specific application and network management requirements
• Sell to beat competing products • Cisco Catalyst 2K vs. HP A5120, E4210, E45xx, E2910, E2620 • Cisco Catalyst 3K vs. HP A5500, 3500yl, 4800G • Cisco 200,300,500 series switches vs. HP E2510/20, E2620, E2810, V-Series,
Netgear, Dlink
• Sell up!
• Cisco 500 Series Switches
www.cisco.com/go/500switches
• Cisco 2960 Series Switches www.cisco.com/go/2960
• Partner Central Small Business Switching
www.cisco.com/go/smbpartner/switching
• Cisco Small Business Support Community
www.myciscocommunity.com/community/smallbizsupport
• Cisco Series Switches Warranty
www.cisco.com/go/warranty
• Cisco Movie - Ike Can Do It www.youtube.com/watch?v=0MFi3q5LyxICisco
• Cisco Small Business Service
www.cisco.com/go/smbservices