Download - Lean LaunchPad at NYU ITP info session
Information Session
November 7, 2013
Jen van der Meer | jd1159 at nyu dot edu
Josh Knowles | chasing at spaceship dot com
LEAN LAUNCHPAD AT NYU ITP
Rockets Sketches borrowed from Harry Allen Design
Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest. Currently: Luminary Labs, Health Data Challenges, and also SVA Products of Design.
Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)
ITP TEACHING TEAM
@CHASING
@JENVANDERMEER
Tom IgoeITP, Arduino
Julie Berkun FajgenbaumStern Adjunct Professor Former VP Amex Open
Phin BarnesPartner, First Round Capital
Matt JonesInteraction Design Director, Google
Travis HardmanFounder, Annotary
Robert FabricantVP Creative at frog design
Valerie CaseyNecessary Projects
Nihal ParthasarathiFounder, CourseHorse
Tarikh Korula Founder, Seen.co
Andy WeissmanPartner, Union Square Ventures
More coming…
MENTORS, ADVISORS, AND SKYPE_ADVISORS
Agile development
Lean / lean startup
Customer development
Business model canvas
SHOW OF HANDS – DO YOU KNOW
LEAN LAUNCHPAD OUR APPROACH
LEAN LAUNCHPAD AT NYU ITP
We embrace a creative, iterative, and collaborative approach to making things -- but launching a product out into the world takes a somewhat different set of skills.
How do we make sure people want to use what they make?
How do we create a business plan to support the idea?
Is the idea strong enough to turn into a job -- or a career?
LEAN LAUNCHPAD AT NYU ITP
Experiential course in entrepreneurship
Based on the Steve Blank’s Lean Launchpad and the NYU Summer Launchpad Accelerator,
We are applying the curriculum developed at Stanford and Berkeley for the ITP culture and NYU community.
This course has been developed with support from the NYU Entrepreneurship Initiative, and aims to mix the best of the methods from the Lean Launchpad methodology with the best of ITP's culture and practice.
BEST OF BOTH
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THE ONLY TEXTBOOK WE READ:
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. Students work in self-formed teams of 3-4 to develop their business model and product/service over the course of the semester.
The primary focus of the course is the work of customer development, speaking directly to potential customers to help define opportunities that the startup is designed to solve.
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
TO GET OUT OF THE BUILDING
. Building on to the core curriculum of Lean Launchpad with effective approaches from design thinking and ethnography to accelerate the understanding of both explicit pain points and more latent or hidden challenges that people face, in their jobs and in their lives.
#Empathyhacks.
GOING DEEPER ON CUSTOMER DEVELOPMENT
LEAN LAUNCHPAD: WHY NOW
WHAT CAME BEFORE IT: THE WATERFALL METHOD
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HOW STARTUPS GOT FUNDED
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AND THEN FUNDED… LESS
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UNTIL THIS HAPPENED
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AND THIS HAPPENED
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LEADING TO THIS
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LEAN LAUNCHPADTHE PIVOT
THE SHIFT – FROM PUSH AND MARKET TO CUSTOMER DEVELOPMENT
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The Four Steps to the Customer Epiphany by Steve Blank
The Customer Development process changes the way startups are built.
Startups are not smaller versions of large companies.
A startup as a “temporary organization designed to search for a repeatable and scalable business model.”
• Co-founded 8 startups. • 1996: E.piphany• 1998: $3.4 MM sales• 1999: IPO raised $72 MM• Author of Four Steps to the Epiphany, Startup
Owner’s Manual
FIRST CAME STEVE
Continuous customer interaction.
A startup is an experiment.
A hypothesis to be tested.
Assume customer and features are unknowns.
Low burn by design.
Are we on the path to a sustainable business.
• Founded IMVU• Parallels between Lean and Agile, caught fire in
the startup community for software businesses, particularly mobile and SaaS models.
THEN CAME ERIC
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WHAT CAME BEFORE STEVE AND ERIC
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WHAT CAME BEFORE STEVE AND ERIC
Lean Manufacturing
Total Quality Management
Kanban
Continuous Improvement
Agile
The Kanban Method respects the human condition. People resist change for emotional reasons. When change affects their self-image, self-esteem, or position with a social group, people will resist and the resistance will be emotional.
The Kanban Method adopts the Zen Buddhism concept that "water goes around the rock." Hence, it focuses on changes that can be made without invoking emotional resistance, while visualization and limiting work-in-progress raise awareness of deeper issues allowing for an emotional engagement that helps to overcome resistance.
Now take a deep, cleansing breath. Again.
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KANBAN
LEAN LAUNCHPAD: THE CLASS + HOW TO APPLY
Mondays, 6:00-8:55 PM
12 class meetings beginning 1/27
We will curate 5-6 project teams from those that apply
Teams are 3-4 students in size
Anyone from NYU can apply
Join us for Pitch time: November 21, 12:00-3:00
COURSE BASICS
Commitment to reach goal of 100 customer development interviews over the course of the semester.
Commitment to make something. The build = minimum viable product/service (ask Josh for advice about how big of a thing to make)
WHAT IS DIFFERENT ABOUT LEAN LAUNCHPAD
Form into teams (3-4)
Agree on an initial product/service
Assure your team has the ability to make an MVP (developers, designers not just networkers)
Complete the 3 slides: Idea
Team composition
Business model canvas v 1.0
Optional links to sketch, rendering, video, prototype
HOW TO BE CONSIDERED
TEAM NAME HERE
Team Members Name 1 Name 2 Name 3 Name 4
Degree, Dept, Grad dateLinkedIn portfolio or websiteWhat excites you the most about this product idea?
Do you have a background with products like this?
What will be your role?
1. TEAM COMPOSITION
2. CONCEPT + BUSINESS MODEL CANVAS
Who are our key partners?
What key activities do our value propositions require?
What key resources do our value propositions require?
Which one of our customers problems are we helping to solve?
What needs are met?
What is the product/service?
How will we get keep and grow customers?
Through which channels do our customer segments wish to be reached?
For whom are we solving a problem / needs met
Who are the customers
Does the value proposition match the need
Single sided or multimarket?
CONCEPT HERE
What are the most important costs in our business model?
What is the revenue model? What are our pricing tactics? For what value are customers willing to pay?
2. CONCEPT + BUSINESS MODEL CANVAS
Jif co-marketing partnership
Manufacturing mind tethers.Marketing, growth hacking.
Mining for a special, proprietary material.
We provide a mindtethering technology that enables the sender to control the thoughts and actions of the host
Feeds mom’s need to control kid.
SEO, Mommy blogger seeding to acquire
DtoC website
Busy moms
Single sided market, DtoC
MINDTETHER
Cost of tethering cables Reserve for potential litigation
Charge Cost per Action – each time the target host completes a task sent by the sender, Mindtether collects $10
Develop a presentation to apply using this template here.
Save, and send to Jen van der Meer
jd1159 at nyu dot edu by November 20
Show up on November 21 ITP Room 50
12:00 – 3:00 PM
HOW: