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Leading is our nature.
The Earth is our passion. For over 100 years, the Sierra Club has
worked tirelessly to explore, enjoy, and protect the planet. Since
our founding in 1892, the Sierra Club has been at the forefront
of the environmental movement. Were proud to have assembled
and inspired a diverse group of people who strive to protect our
planet. And were proud to have created a movement that now
includes everyone who values the Earth and embraces our role in
preserving it.
Increasingly, our lives depend on environmental conservation
and eco-awareness. From what we eat to how we travel, we are
all stewards of the Earth. And with more than a million devoted
readers, Sierra magazine is the voice of this movement. A voice
that knowledgeable, passionate, and influential readers turn to
for information and advice on everything from outdoor gear to
sustainable living and socially responsible investing.
If you want to speak to people who truly care about and engage
with the world around them, your conversation starts with Sierra.
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editori
EDITORIALSierra Club members consider Sierra magazine their most important benet, and for good reason. Throughoutthe past two decades, Sierra has received 25 awards and more than 90 award nominations from magazineprofessionals, including the American Society of Magazine Editors, Folio magazine, and the Western PublicationsAssociation.
Sierras editor in chief, Bob Sipchen, arrived from the Los Angeles Times in June 2007, and since then the magazinehas undergone a substantial transformation. The change moved quickly through Sierra, beginning with thecovers, which became more arresting and dynamic. New departments were added, and a much more diversefeature well was created. This remake was designed to lure new readers while deepening the magazinesconnection to members, giving its stories greater impact and higher visibility outside the Sierra Club whiledisplaying the Clubs activities in fresh and hopeful ways.
FEATURESSierra embraces the Sierra Clubs mission to explore, enjoy, and protect the planet. Ranging from bold outdoor adventures todistinguished environmental journalism, features are inspirational and insightful, artful in their appreciation of human and nonhumanworldsand delivered in a strong, provocative voice. Sierras articles propel readers to learn about the environment, experience itrsthand, and take responsibility for protecting it.
CREATEThe environments role in national aairs, by Sierra Club Executive Director Carl Pope.ENJOY | THE GREEN LIFESierras lifestyle section is an upbeat take on ecological living. At turns practical and whimsical, this lavishlyillustrated section informs readers about the latest (and best) trends, products, and tips in food, fashion, housing,transportation, and other areas of their everyday lives. It includes brief Q&As with innovators in the lifestyle eld.
The Green Life blog can be found online at sierraclub.typepad.com/greenlife.
ASK Sierras own Mr. Green gives humorous, informative answers to readers questions about how to live an ecofriendly life. Hey Mr. Green can be found online at sierraclub.typepad.com/mrgreen.
SURVIVEAn illustrated guide to surviving life-or-death situations in the wild.
ESCAPE A travelers inside scoop on self-proclaimed eco-resorts and other so-called green destinations.
EXPLORETales of journeys that illuminate the natural world.
ACT Features rst-person accounts of ordinary folks doing extraordinary things.
INNOVATE A feature that is always focused on alternative/ecient energy.
PONDER A reective piece asking all of us about our place in nature.
GRAPPLEThe latest environmental news, presented in written and graphic form, plus Up to Speed, a roundup of topstories and Bold Strokes, good news from around the globe.
COMFORT ZONEA look at an inviting house, apartment, or other building, with a focus on how environmentally sound design and building techniquesand eco-friendly furniture, appliances, and gadgets can make green living good living.
MIXED MEDIAA back-of-the-book exploration of the environment, outdoor recreation, adventure, and eco-travel as seen through the lenses of othermedia. It includes proles of authors, actors, and journalists doing the best work on environmental or nature-related topics; edgy andamusing roundup reviews of books, lms, magazines, and Web sites; and glimpses of quirky new media.
SIERRA CLUB BULLETINNews that connects readers with the most venerable and vital environmental group on the world stage today, the Sierra Club. Like acommunity newsletter, the Bulletin is people-focused, practical, and interactive, proling inspiring activists, announcing Club-relatednews, and letting readers know how to act locally and nationally.
LAST WORDSAn indelible image paired with thought-provoking words that complement the visual aspect in compelling, surprising ways.
For more information on SIERRA editorial, go to: www.sierraclub.org/sierra/guidelines
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testimonia
What Our Readers Are Saying:
When my eyes caught sight of the
May/June cover . . . I could feel thebeauty of this photo. Within three
weeks, I was there, in mind, body, and
spirit-sea kayaking for nine days near
Nootka Sound. Words alone cannot
describe the beauty I experienced.
Thank you, Sierra Club, for thiswonderful experience!
Thank you so much for the May/June issue ofSIERRA. Like
the issue before it, it is a well-written, informative magazine.
Id truly like to see the day when theres a recentcopy in every household in America.And beyond.
. . . Now I get the most amazing
magazine, I am enthralled with all
the informtion . . . environmental
concerns . . . trips I want to take my
children on. Wow! . . . Thanks, Sierra
Club, youve really opened up the
world over here in my little corner of
the universe.
What Our Industry is Saying:
SIERRA Readers Median Age is 50
The power the boomer group has is big: accounting for 78
million people and controls over 83 percent of consumer
spending. Forty percent of the United States population is
over 45, with 50 percent market growth projected over the
next 15 years. Boomer spending will increase $800billion to over $4.6 trillion by 2015.
JWT Boom (www.jwtboom.com), June 20, 2008.
SIERRA Readers are 52 % Female.
If you believe that adventure travel is
all machismo and testosterone, think
again. Fifty-two percent of adventure
travelers today are women, and their
numbers are rapidly increasing. The
average adventure traveler is not a
28-year-old male, but a 47-year-old female!
Adventure Travel Trade Assoc., Oct. 13, 2009.
894,823 SIERRA Readers Purchase Green Gear
Heavy magazine readers are much
more likely to be both Super Inuential
Consumers and Category InuentialConsumers (as identied by MRI) for
environmentally friendly products.
Magazine Publishers of Amer.
(MPA), Jan 26, 2009.
What Our Advertisers Are Saying:
The partnership Bell Canoe has launched with our
advertising in SIERRA this year is enhanced by the
added-value promotion package that is buildinggreat brand awareness for Bell with inuential SierraClub Outings trip leaders and with the Sierra Club paddling
enthusiasts who readSIERRA.
Todd Bahnub, General Manager, Bell Canoe
At Nikwax, we know that advertising
in SIERRA for the past nine years
has brought an immediate return
in product sales.As a bonus, it isan investment that helps to
preserve wilderness for outdoorrecreation.Nick Brown, President, Nikwax
Hilleberg began advertising with SIERRA because we
wanted to reach our core outdoor consumer market.By advertising in SIERRA , we are reaching so many
wonderful customers who share our love of the outdoors.
Weve gotten a great response from SIERRA ,helping us build the long-term relationships thatensure business success.
Petra Hilleberg, President, Hilleberg the Tentmaker
What Our Contributors Are Saying:SIERRA magazine readers have a
passion for the outdoors and want to
save it for future generations. Whatbetter audience for creating newenthusiasts?Darren Bush, Owner ofRUTABAGA,
the largest paddlesports shop in the
U.S.
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awar
MAGGIE AWARD BEST SERIES OF ARTICLES
January/February, May/June, July/AugustSmart Energy Solutions
Throughout the past two decades, Sierra has received 25 awards and more than 90 award nominations from magazine and other industry
professionals, including the American Society of Magazine Editors, Folio magazine, American Society of Journalists & Authors, Apogee
Foundation, Canadian Tourism Commission and the Western Publications Association. SIERRA has received one or more Maggie Awards fromthe Western Publications Association almost every year since 2000. The Maggie Awards are know as the Oscars of the magazine industry.
MAGGIE AWARD BEST SIGNED EDITORIAL
January/February 2002 Ode to the Bus
MAGGIE AWARD Best Public Service Article
September/October 2002 Election 2002
MAGGIE AWARD
BEST BLACK & WHITE EDITORIAL LAYOUT
& BEST SERIES OF EDITORIAL PHOTOS
January/February Photography of Hope
GOOD TRANSIT MAKES GREATCITIES |LIVING THE GREEN LIFE
Ex p l o r e , E n j o y, a n d P r o t e c t t h e P l a n e t
E x p lo r e , E n j o y, a n d P r o t e c t t h e P l a n e t
GalapagosSEBAS TI O SALGADOS
GalapagosSEBASTI O SALGADOS
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$ 2. 95 / C ANADA $3. 5 0JAN UA RY/FEBRUAR Y 2 006
TH E M AGAZ IN E OF THE SI ERRA CLU B
THE M AGA ZI NE OF TH E SI ERRA CLUB
2007
CANADAS NORTHERN LIGHTS AWARDS FIRST PRIZE
March/AprilA Real Refuge
NORTHERNLIGHTS2008AWARDSCANADA
MAGGIE AWARD BEST PUBLIC SERVICE ARTICLE
September/October American Idylls
AMERICAN SOCIETY OF JOURNALISTS & AUTHORS BEST PROFILE
September/October Madame Buttery
MAGGIE AWARD BEST SPECIAL THEME ISSUE
March/April Wild America
APOGEE AWARD EXCELLENCE IN STILL PHOTOGRAPHY FOR COVER
PHOTO November/December Bull Elk
MAGGIE AWARD BEST PUBLIC SERVICE ARTICLE
May/June 2000 The Legacy of Lewis & Clark"
MAGGIE AWARD BEST SINGLE EDITORIAL ILLUSTRATION
January/February 2000 "Night Ride"
MAGGIE AWARD BEST PUBLIC SERVICE SERIES OR ARTICLE
March/April 2000 "Canada's Forgotten Coast"
HIGH-TECH INNOVATORS | GREAT ESCAPES FOR 2007
E x p l o r e , E n j o y , a n d P r o t e c t t h e P l a n e t
ENERGIZINGAMERICA
BILL MCKIBBEN LOOKS BEYOND OIL
CLEAN, GREEN... AND NUCLEAR?
THEFIX: HOW TO SLASH CO 2 BY 2050
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$ 2 . 9 5/ C A NA D A $3.50J A NUA R Y / F E B R UA R Y 2007
T HE MA G A Z I NE OF T HE S I E R R A C LUB
2005
2006 2004
2002
2000
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special issu
SIERRA SPECIAL ANNUAL ISSUES
January/February Annual Sierra Club Outings
Adventure Travel ListingsOn Sale: December 21
Sierra Club Outings Annual
Adventure Travel Listing: Morethan 50 pages of foreign and
domestic adventure tripsinclude backpacking, hiking,
camping, bicycling, paddling,skiing, snowshoeing, family,lodge, service, and more!
Bonus distribution at Canoecopia, the worlds largest
paddling expo in early March.
March/April Annual Wild Journeys Adventure Travel &Cycling Issue.On Sale: February 19
SIERRA takes you on exciting
outdoor adventures to wildand unique places.
Cycling is the latest craze tocombat climate change. Well
explore road trips, mountainbiking and commuting.
Special advertising section for educational institutions
(GreenSchools.edu)
May/June Annual Paddling Special Issue.On Sale: April 23
Annual Paddling Advertisingsection written by Darren
Bush, owner of RUTABAGA.
Annual Paddlesports
Contest in print and onlinewith prizes from paddling
industry leaders.
Special advertising section for publishers (Reading Room),
Bonus distribution at the annual Outdoor Retailer SummerMarket tradeshow in August..
July/August Annual Summer Recreation Special Issue.
On Sale: June 18 Annual Summer Recreation
special issue highlightsbackpackinga sport that has
been a hallmark of the Sierra Cand its members for 100+ year
Bonus distribution at theOutdoor Retailer Summer Mar
tradeshow in August.
September/October Annual Cool Schools Special Issue.On Sale: August 20
The greenest universitiesand colleges and their
student activists.
Special advertising sectionfor educational institutions(GreenSchools.edu).
November/December Annual Winter Sports Special Issue.On Sale: October 15
Annual Winter Sportseditorial on the best
places for fun on ice and snow
Annual Holiday Gift Guide:Fun and easy gift ideas.
Special advertising section fopublishers (Reading Room).
Bonus distribution at the annual Outdoor Retailer Winter Mark
tradeshow in late January.
Ad close is approximately two months before each issue.For rm ad close and material due dates, go to sierraclub.orsierra/sales-oces and contact a Sierra sales representative
All photos Broudy/Donohue Photography, www.authenticoutdoors.comFor more information on SIERRA editorial,go to: www.sierraclub.org/sierra/guidelines
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demographi
2005 Del Kelso, courtesy Sierra Club Library
SIERRA DEMOGRAPHIC PROFILE
BASE: TOTAL ADULT SIERRA READERS
Median Age: 50Age 1834* 20%Age 2534* 13%Age 2544 33%Age 2554 56%
Male/Female: 53/47
Professional/Managerial 45%Work Full-time 53%Have Children at Home 31%
Graduated College+ 59%Attended/Graduated College+ 80%
Median HHI: $81,792
HHI $150,000+ 20%HHI $100,000+ 37%HHI $75,000+ 55%HHI $60,000+ 62%HHI $50,000+ 67%HHI $40,000+ 75%HHI $35,000+ 77%
Total Audience: 1,177,258**
Inuentials: 151,283, 3.3+ times the U.S. average
The 2009 doublebase Mediamark Research and Intelligence syndicated study ranks SIERRA number 4 among than 200 titles.
FROM INDUSTRY LEADERS AND THE PRESS
Magazines Get Green Light from Eco-Friendly Advertisers.Heavy magazine readers are much more likely to be both Super Inuential Consumers and Category Inuential Consumers(as identied by MRI) for environmentally-friendly products.Magazine Publishers of America (MPA), January 26, 2009
Natural Marketing Institute Research Indicates That Consumers Are Seeking . . . a Lifestyle Grounded inComfort, Safety, Sustainability and Moderation.The tipping point of the fusion between personal health and planetary sustainability has arrived. . . . Increasingly, consumers valuesare resonating with companies that are able to fuse both a personal and planetary perspective into their brand/company oerings.
Natural Marketing Institute (NMI) Top Ten Trends for 2009, January 2009
Boomers Are More Earth-Friendly, According to Researchers at ICOM Information and Communications L.P.A Toronto-based rm that specializes in studying the spending habits of U.S. consumers found that Americans older than 50 are themost likely purchasers of green products. Women older than 50 had the highest percentage using green items 75 percent while
women 18-20 had the lowest percentage 19 percent.Joan Verdon, Mercury News, November 21, 2008
For more demographic information, go to http://www.sierraclub.org/sierra/sales-oces and contact a Sierrasales representative.
Source: 2009 MRI Doublebase Study* Data Relatively Unstable
** June 30, 2009, ABC Publishers Statement; 2009 Spring MRI passalong
For more information on SIERRA demographics,go to: www.sierraclub.org/sierra/guidelines
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circulati
SIERRA IS #1 WITH OUR READERS
Sierra readers have a relationship with their magazine.
Members get involved locally and nationally to support themission of the Sierra Clubto explore, enjoy, and protect theplanet. The average reader pays $39 annually to join the Sierra
Club, and the number-one membership benet is a Sierrasubscription. Every issue provides a call to action, whether it
is sending a postcard or e-mail or calling an 800 number.
33% of Readers Sent in a Sierra Club Call to Action Postcardin the Last 12 Months.
SIERRAReaders Spend Time With Their Magazine
52% spend from 30 to 90 minutes reading Sierra
24% spend from 2 to 5+ hours reading Sierra
Median time: 68 min.Mean time: 77 min.
Readers who rated Sierra as good/very good/or one of my favorite magazines* 84%
Readers who rated Sierra as very good/
or one of my favorite magazines* 47%
SIERRAReaders Regularly Read:
National Geographic 39.4
Smithsonian 28.3 National Wildlife Federation 22.0
Audubon 20.1 Sunset 11.0 Mother Jones 9.4
Mother Earth News 7.5 National Geographic Adventure 5.9
Backpacker 3.9 Organic Gardening 3.9
Utne Reader 3.9 Outside 3.5 Bicycling 2.4
Yoga Journal 2.4 E, The Environmental Magazine 1.6
Canoe & Kayak 1.6 Plenty 0.4
None of the above 22.8
What Our Advertisers Are Saying About
SIERRAReaders:
The partnership Bell Canoe has launched with our advertising
in Sierra this year is enhanced by the added-value promotionpackage that is building great brand awareness for Bell withinuential Sierra Club Outings trip leaders and with the Sierra
Club paddling enthusiasts who readSierra.
Todd Bahnub, General ManagerBell Canoe
At Nikwax, we know that advertising in Sierra for the past nine
years has brought an immediate return in product sales. As abonus, it is an investment that helps to preserve wilderness for
outdoor recreation.
Nick Brown, PresidentNikwax, makers of gear waterproong
As soon as we opened our U.S. oces in 2000, Hilleberg beganadvertising with Sierra because we wanted to reach our coreoutdoor consumer market. By advertising in Sierra, we are
reaching so many wonderful customers who share our love of theoutdoors. Weve gotten a great response from Sierra, helping us
build the long-term relationships that ensure business success.
Petra Hilleberg, PresidentHilleberg the Tentmaker
For more information on our readers, go to
http://www.sierraclub.org/sierra/sales-oces
and contact aSierra sales representative.
Source: 2008 MRI Sierra Custom Study* 2008 MRI Fall Study
Joseph Tonda, courtesy Sierra Club Library
For more information on SIERRA circulation,go to: www.sierraclub.org/sierra/guidelines
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See next page for Regional Advertising Rates
E x p l o r e , E n j o y , a n d P r o t e c t t h e P l a
rat
SIERRA GENERAL ADVERTISING RATES(Eective with the January/February 2010 issue)
General Rates 1X 3X 6X 9X 12XCover 4 $46,485 $44,105 $41,790 $39,930 $38,935Covers 2, 3 42,605 40,565 38,300 37,330 36,455
Four Color 1X 3X 6X 9X 12XFull Page $38,745 $36,810 $34,895 $34,045 $33,1752/3 28,035 26,675 25,310 24,690 24,0451/2 22,365 21,245 20,145 19,660 19,1701/3 15,315 14,550 13,760 13,425 13,0801/6 8,050 7,660 7,240 7,065 6,880
Two ColorFull Page $31,695 $30,100 $28,545 $27,820 $27,1402/3 23,135 21,935 20,760 20,265 19,7201/2 18,210 17,290 16,395 15,990 15,595
1/3 12,275 11,640 11,055 10,770 10,5201/6 6,460 6,140 5,810 5,655 5,535
Black & WhiteFull Page $26,425 $25,085 $23,765 $23,165 $22,5952/3 19,940 18,960 17,945 17,495 17,0651/2 15,295 14,490 13,760 13,425 13,0901/3 10,620 10,055 9,525 9,300 9,0751/6 5,605 5,300 5,020 4,900 4,780
SIERRA MARKET GUIDE ADVERTISING RATES(Eective with the January/February 2010 issueRendezvous 1X 3X 6XBlack & White $2,250 $2,070 $1,880Four Color $2,810 $2,625 $2,435
AdventureBlack & White 1X 3X 6XOne Inch $865 $800 $765
Two Inches $1,505 $1,405 $1,315 Three Inches $2,165 $2,030 $1,905Four Inches $2,810 $2,650 $2,475
Black & One Spot Color: $75Black & Two Spot Colors: $125Four Color: $200
Classieds
Directory charge by the line: $95
Production ChargesDesign/produce entire ad: $85Conversion to QuarkXPress: $85Copy changes to existing ad: $45
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2010 REGIONAL ADVERTISING RATES(For Internal Use Only - Eective with the January/February 2010 issue)
EASTERN REGION: 18 states(Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut,
New York, New Jersey, Pennsylvania, Delaware, Maryland, District of Columbia,Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida).Rates are based on an average circulation of 194,647. Full-page units only.
Four Color: $15,355Two Color: $13,630
Black &White: $11,875
MIDWESTERN REGION: 20 states(Ohio, Indiana, Illinois, Michigan, Wisconsin, Minnesota,
Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas,Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas).
Rates are based on an average circulation of 148,247. Full-page units only.
Four Color: $11,460
Two Color: $10,180Black &White: $8,895
WESTERN REGION: 13 states(Alaska, Washington, Oregon, California, Hawaii, Montana, Idaho,
Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada).Rates are based on an average circulation of 228,616. Full-page units only.
Four Color: $19,330Two Color: $17,185
Black &White: $14,980
CALIFORNIA ONLY:Rates are based on an average circulation of 138,099. Full-page units only.
Four Color: $17,170Two Color: $14,310
Black &White: $12,735
Source: June 30, 2009 ABC Publishers Statement.Regional circulation derived from geographic distribution of January/February 2009 issue.
Updated 10/05/09
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regional rat
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closing & on sale dat
Source: ABC Publishers Statement June 30, 200903/01/10 vr
SIERRA ADVERTISING CLOSE/ON SALE DATES(Dates subject to change)
2010 - 2011
I s s u e A d S p a c e & M a t e r ia l C l os in g S u b s c r ib e r D r op(99.5% of Circulation)
N e ws s t a n d(0.5% of Circulation)
May/Jun 2010 Mar. 8 & Mar. 12, 2010(Market Guide Closes Feb. 12, 2010)
Apr. 22, 2010(Web goes live)
Apr. 27, 2010
Jul/Aug 2010 May 3 & May 7, 2010(Market Guide Closes Apr. 15, 2010)
Jun. 17, 2010(Web goes live)
Jun. 22, 2010
Sep/Oct 2010 Jul. 2 & Jul. 9, 2010(Market Guide Closes Jun. 11, 2010)
Aug. 19, 2010(Web goes live)
Aug. 24, 2010
Nov/Dec 2010 Aug. 30 & Sep. 3, 2010(Market Guide Closes Aug. 12, 2010)
Oct. 14, 2010(Web goes live)
Oct. 19, 2010
Jan/Feb 2011 Nov. 1 & Nov. 5, 2010(Market Guide Closes Oct. 11, 2010)
Dec. 20, 2010(Web goes live)
Dec. 22, 2010
Mar/Apr 2011 Jan. 4 & Jan. 7, 2011(Market Guide Closes Dec. 10, 2010)
Feb. 18, 2011(Web goes live)
Feb. 22, 2011
Ad Production Coordinator: Vincent Ross
Phone: 415-977-5650
FAX: 415-977-5794
Email: [email protected]
2010 Rate Base: 500,000
Circulation: 550,121*
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closing & on sale dat
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Mechanical Requirements
Trim size: 8" x 10 ". For bleed ads, keep live matter " inside the trim dimensions. Non-bleed
live matter should not exceed 7" x 10". Non-bleed fractional ads should be framed in a
keyline sized to match the dimensions given below.
AD SIZE BLEED NON-BLEEDFull page 8 3/8" x 10 3/4" 6 13/16" x 9 3/16"2 - page spread 16 1/2" x 10 3/4" 14 3/4" X 9 3/16"2/3 - page vertical 5 1/4" x 10 3/4" 4 1/2" x 9 1/4"1/2 - page island 4 1/2" x 6 7/8"1/2 - page horizontal 8 3/8" x 5 3/8" 6 13/16" x 4 5/8"1/3 - page vertical 3" x 10 3/4" 2 3/16" x 9 1/4"1/3 - page square 4 1/2" x 4 1/2"1/6 - page vertical 2 3/16" x 4 1/2"1/6 - page horizontal 4 1/2" x 2 3/16"
Material Due Dates 2010*dates are subject to changeMAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC JAN/FEB11
8 Jan 12 Mar 7 May 9 Jul 3 Sep 5 NovFile Formats
Sierra strongly suggests that ads be submitted as a properly created high-resolution (300 dpi
at 100% of the desired printing size) PDF. All ads should come with a color proof made from
the supplied le.
When preparing your PDF do not crop the ad. Include printer marks outside the bleed area (if
applicable), indicating where the ad should be cropped. We request that the native Quark orInDesign le be sent as backup. Please Collect for Output (Quark), or Package (InDesign),
making sure to include all fonts and images.
Fonts
In order to accurately process the ad, you must include all screen and printer fonts used in the
document. These rules also apply to text used in artwork.
Font styling attributes bold, italic, etc. should not be used. Please use the actual styled font.
Images
Photographic images should be processed as CMYK, at a resolution of no less than 300 dpi
(dots per inch) at 100% of the desired printing size no JPEG data.
Line art (bitmapped logos or scanned text) should be scanned at a resolution of 600-1200 dpi
at 100% of the desired printing size. However, we recommend that these elements be sent in a
vector-based format, such as an Illustrator EPS.
Media Transport
Sierra supports email, CD, DVD, and FTP. Please contact us with any questions.
Send Materials To:
Advertising Production Coordinator
Sierra Magazine
85 Second Street, 2nd Floor
San Francisco, CA 94105-3459
E x p l o r e , E n j o y , a n d P r o t e c t t h e P l a
specificatio
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merchandisi
Standard: Reader Servicein print and online.Banner Advertisinglinked to your Web site.
CLAIR TAPPAAN LODGE:This rustic mountain retreat at the
top of Donner Pass in Californias Sierra Nevada is owned bythe Sierra Club and hosts more than
12,000 guests per year. It is open year-round and is a great base for outdoor
recreation in any season.www.sierraclub.org/outings/lodges/ctl
Food & Beverage ProductsSierracan orchestrate a sampling programwith our head chef. Samples canbe provided to guests at breakfast
and dinner or for their daypacklunches. Product displays, samples, coupons, and recipes are
possibilities to introduce Sierra Club members to your product.Outdoor Gear & ApparelSierra can create a display orpromotion with your products (e.g., a rae), which would beannounced daily by the lodge manager at guest activities.Product DisplayYour product can be made available forguests to check out and use while visiting the lodge. Sierra willalso display supplied information on products and where they
can be purchased.
SIERRA CLUB OUTINGS TRIPS: The Sierra Club leads adventuretravel trips worldwide. Trips attract enthusiasts in all types of
outdoor sports. Sierra can create a unique brand-awareness
program for your product or service.www.sierraclub.org/outings
SIERRA CLUB OUTINGS NATIONAL AND LOCAL CHAPTER/GROUP VOLUNTEER LEADERS: E-mail Sierra Club Outings tripleaders targeting 600+ national and 5,000 local Chapter andGroup leaders, an extremely inuential segment of outdoorsactivists whose gear and apparel recommendations carry real
credibility. Sierra can help you targeta sport, season, or market.www.sierraclub.org/outings/chapter
OUTDOOR ACTIVITIES TRAININGPROGRAM (OATP): A nationaltraining program for all Sierra ClubOutings trip leaders oers training
workshops several times each year with approximately 50 trip
leaders per workshop. Sierra can have your information andproduct samples displayed at the event. www.sierraclub.org/outings/training
SIERRA STUDENT COALITION (SSC): The SSC is the student-run arm of the Sierra Club with 30,000 strong in 250 groups
nationwide on campuses and in high schools. Sampling of yourproduct at SSC events can be arranged. www.ssc.org
INNER CITY OUTINGS & BUILDING BRIDGES TO THEOUTDOORS: These programs have provided nearly 500,000underserved youths across the country with the opportunity to
have a wilderness experience. Promote your support of Sierra
Club youth programs. www.sierraclub.org/icowww.sierraclub.org/insidetheoutdoors
SIERRA CLUB WATER SENTINELSPROGRAM:The Sierra Clubs WaterSentinels program is partnering with
Sierra Sportsman and with majorshing organizations to help protect
the U.S. waterways. Sierra can arrangedisplay of your product or brochuresat their community events.www.sierraclub.org/watersentinels
ONLINE PROGRAMS:SIERRA oers online cross-promotional opportunities that willexpose your brand through interactive Sierra Club Web sites
and communication channels. Potential audience reach ofalmost 3 million.
SIERRA CLUB TRAILS A free and open online community thatfeatures a searchable collection of trails described by hikers,
bikers, and paddlers who join the online community.www.trails.sierraclub.org/
CLIMATE CROSSROADS Climate-change solutions are thefocus of this sub-community, with tips, actions, events, andrecipes to help stop global warming.www.climatecrossroads.sierraclub.org/
SIERRA CLUB GREEN HOME A searchable online directory ofgreen products for your home. www.sierraclubgreenhome.com
SIERRA CLUB GREEN LIFE Daily tips for living well and doinggood. www.sierraclub.typepad.com/greenlife/
WILDERNESS SURVIVAL SKILLS WEBISODES A Web-based
series of two-minute episodes highlighting important tips forthe wilderness and hiking experience. Be a Series, Retail or
Segment Sponsor. Ask your sales rep for costs.
TWITTER Highlight your product through a retweetpromotion beginning with our growing list of 14,000 followers.
For more information, contact a Sierra sales representative bygoing to: www.sierraclub.org/sierra/sales-ofces.
Display advertisers earn 2% of their net advertising expenditures to apply toward alladded-value programs that must be used within the advertisers contract year in whichthey were earned. All added-value proposals are subject to the approval of Sierra Club andSierra magazine
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