Download - Leadership hiring through Socia Media
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Leadership hiring through Social
MediaIs it
effective?
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Thinking of hiring a Leader through Social Media?
That’s a bold step in the right direction.
- Joe Tripodi, Chief Marketing and Commercial Officer, Coca-Cola Co.
"The talent is out in the marketplace, you just have to be creative to source it in non-traditional ways through communities or networks.”
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Key Facts
92% companies use social media for recruitment
Almost 46% of business leaders plan to increase their social media budgets in 2014
45% of fortune 500 companies include links to social media in their careers section
LinkedIn with a
share of 93% tops the chart for being the most preferred social network for recruitment
Source: Jobvite: 2013 Social recruiting survey results
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Social media proves to be better for understanding the
belief system between the ‘recruiter’ and the
‘leadership prospect’.
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Constant engagement
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What is your Digital Maturity Index?
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You can't possibly hire Leadership through social
media if your digital maturity index is <60Prospects looking at a Leadership role expect brand value and equity, the pre requisite is a higher digital maturity index.
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A microsite in careers section focusing on leadership
Customized content to build engagement with leadership prospect
Videos of CXOs talking about the value system, culture and growth prospects of the company
Testimonial of a peer leader
Form fill to capture information like email id, name and phone number which goes to the CEO
Promote the microsites across social media platforms
Create a targeted campaign for leadership hiring
Recommendations
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• 50% cost saving from regular hiring channels
• 50% faster reach • Building database of
targeted profiles
Business benefits ROI Better visibility
Enhanced brand image
Adoption
• Cost to come down from the 2nd campaign
• Word of mouth resulting in brand equity
• Improved reach• Building proximity• Direct engagement
Increased brand equity with engagement tools, thought posts, blogs, digital marketing and focused prospect microsite.
Increase in adoption rate due to better user experience (achieved below 1sec loading time) across multiple devices.
Outcome and value
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Go to their hangouts instead of forcing
them to come to you- engage -
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