Download - Layar at WPP Stream 2010
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Augmented Reality
Maarten Lens-FitzgeraldCo-founder & General Manager
who can be the time keeper
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We want to move people with Augmented Reality
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Augmented Reality
Technology=
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Augmented Reality
Content=
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It’s about playing content
http://www.youtube.com/watch?v=b64_16K2e08
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://m.layar.com/open/conquar/
http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde
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What does Layar do?
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Three parts of the Layar ecosystem
Discovery PlayerPublishing
1.000.000 active users 1.324 layers 5.700 developers
Browser
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© 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented Concept commit In development Coming up
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
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>40 Layar Partner Network members
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© 2010, Layar B.V.
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© 2010, Layar B.V.
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What does Layar play?
Games Learning Experiences Information ServicesSocial Services
How much time left?
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Games
Conquar
3D MazePacman
Splinter CellPick 2 examples per category
Come up with one for your company or client
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© 2010, Layar B.V.
Splinter Cell by Muzar
http
://w
ww.
muz
ar.o
rg/
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Information Services
Quake spotter
Houses for sale
Quiznos Dangerous Buildings
Pick 2 examples per categoryCome up with one for your company or client
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Quake information by Livespot
http
://l
ives
pot.c
om.a
u/
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© 2010, Layar B.V.
Amsterdam Fire Brigade - Dangerous buildings
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Quiznos by Winvolve &Hoppala
http
://w
ww.
hopp
ala-
agen
cy.c
om/&
htt
p://
win
volv
e.co
m/
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Social Services
Foursquare Tweeps around Building bocks together Rolling Stones
Pick 2 examples per categoryCome up with one for your company or client
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Foursquare by TAB
http
://w
ww.
tabw
orld
med
ia.c
om
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Tweeps around by TAB
http
://w
ww.
tabw
orld
med
ia.c
om
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Building Blocks by SNDRV
http
://s
ndrv
.nl/
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© 2010, Layar B.V.
Rolling Stones by Augment Reality
http
://w
ww.
augm
entr
ealit
y.co.
uk/
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Learning Experiences
WTC Berlin Wall New Market Hall
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© 2010, Layar B.V.WTC
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http
://s
uper
impo
se.e
u &
htt
p://
ww
w.ho
ppal
a-ag
ency
.com
WTC by Superimpose
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Berlin wall by Hoppala & Superimpose
http
://s
uper
impo
se.e
u &
htt
p://
ww
w.ho
ppal
a-ag
ency
.com
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Markethall by NIA/in10
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Other
Hostage Wear - Retail Prince of Perisa
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© 2010, Layar B.V.
Prince of Persia by TAB
http
://w
ww.
tabw
orld
med
ia.c
om
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Adding to the worldOne layer at a time
http
://s
ndrv
.nl/