Date: June 19, 2013 Presentation By: Ashley Cisneros Shalyn Dever
SOCIAL MEDIA The Next Crime Fighting Tool
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WHAT IS SOCIAL MEDIA?Seriously, what is it?
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
-Wikipedia
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CASE STUDIESHow Social Media Solves Crimes
Photo of a car part posted online by Matt Hardigree to help solve crime.
Waynesboro Police Department uses photo posted on Jalopnik to solve hit-and-run case.
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CASE STUDIESHow Social Media Solves Crimes
“We love it when they film themselves committing a crime and post it for us to see,”
-Lt. George Wilson
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CASE STUDIES How Social Media Solves Crimes
Social Media: 4Chan, Reddit, & Facebook
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FACTS How Social Media Solves Crimes
• 1,221 federal, state and local law enforcement use social media• four out of five officials used it to gather intelligence
• 1/2 said they checked social media at least once a week• majority said social media helps them solve crimes faster• Facebook is the most fruitful social network followed by YouTube.
• Only 10% of the law enforcement officials received formal training on how to use social media for investigations.
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FACTS How Social Media Solves Crimes
• ~ 200 videos shared online and promoted in social media sits led to 112 arrests as of December 2012.
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MARKETING PROGRAMS
• Fundraising• Unsolved crimes• Getting started• Cautions
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FUNDRAISINGBenefiting a Cause Through Social Media
• Share your story.• Find your influencers
and potential donors.• Branding and call to
action. (Avengers, assemble!)
• Use your manners and say, “Thank you!”
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UNSOLVED CRIMESBuilding Awareness Through Social Media
“If you don’t know,
share it!”
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GETTING STARTEDHow to Kick Start Your Social Media Strategy
• Target audience• Who’s doing your social media?• Select your tools• Scheduling
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CAUTIONSWhat to Look Out for When Using Social Media
• Anonymous features• Privacy settings• Stay active• Use social media to collect
data, not expose it
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1442 E. Michigan St. Orlando, FL 32806
QUESTIONS?For a copy of this presentation or for more information about social media & digital marketing, feel free to contact:
@Chatterbuzzz
ChatterBuzzMedia