Download - Law Department Diversity Network (final)
LAW DEPARTMENT ONLINE DIVERSITY NETWORK
Centralize Your Diversity Out-side Counsel Communications & Engagement
Join The Minority Counselor Online Diversity Engagement Network
SIMPLE ENGAGEMENT & UTILIZATION TOOLS!
Minority and women lawyers are the knowledge leaders of their communities armed with a JD, and
often a MBA or LLM, a license to practice law and a wealth of legal experience. Despite these
credentials, these lawyers are often under utilized by our nation’s corporate and government legal
departments as well as consumers within their own communities due in part to a lack of an online
search portal where these lawyers can be found. To solve this problem, FHG Media Enterprises –
www.FHGMediaent.com, a woman and minority owned new media technology company, has
developed five online minority and women lawyer directories that feature, state of the art lawyer
profiles and include legal news and information by minority and women lawyers located at
MininorityCounselor.com and its four sister websites, BlackCounseloronline.com, LatinoCounselor.com,
AsianCounselor.com and NativeAmericanCounselor.com (collectively the “5 Minority Counselor
Websites” as seen below).
Through these existing websites your corporate law department can enhance their engagement and
utilization of minority and women lawyers. To search for these lawyers is free to any end user.
Read on to learn more.
SUBSCRIPTION BENEFITS AT A GLANCE
SUBSCRIPTION BENEFITS SUMMARY Price
Law Department Diversity Network Subscription: TBD
Online Law Department Profile – on all 5 websites, which includes the following Google
indexed & searchable tools that allow your diversity committee to promote its diversity
programs externally and privately to designated out-side counsel through the following:
Diversity Program Promotional Tools
Diversity Recruitment & Communication Tools - for outside counsel
Law Department Diversity News Publishing on the 5 Minority Counselor sites
Unlimited License to use TrakIt Pro FREE –diversity spend tracker at ww.TrakItPro.com
Professional Profiles for all your legal departments lawyers of color & women that can be
hidden from the public and only viewable by lawyers within the network
Practice Area Forums – you can create private forums for law department practice
groups to discuss legal issues and post comments – all private and secure
Free law practice webinars hosted by minority and women lawyers within the network –
provide seminar topics & FHG will locate minority and women lawyers in the network to
host a free seminar – or the law department can post videos required to be viewed
outside counsel
Receipt of Free practice specific and diversity related news letters
Ask a Diversity Lawyer –you can use the “Ask A Diverse Lawyer” Q&A tool to
get free legal researched answers to legal questions
Video Player & Web TV Channel
Blog – to post blogs about diversity related issues Podcasts – you can post audio messages
Events Micro-page – to post
sponsored diversity events Photo Album – to post photos from sponsored diversity events Publications Page – to post sponsored diversity publications
private diversity e-mail video chat tool that can be used for preliminary interviews Instant messaging – chat Invite others into your professional network
Private Voice messaging Forum creation – create legal issues forums for your private network or practice groups Group or practice area club creation – invite
outside counsel to join your practice area groups
At no cost, when your law department joins the network, the department receives the
following private diversity promotion & communication tools. These tools allow you to engage
with outside counsel on diversity programs and receive practice area news and information
from diverse lawyers. Read on to get the details!
To subscribed – call (480)626-1814 or send an e-mail to: [email protected]
BEST IN CLASS SEARCH TOOLS
Truly successful law department diversity efforts result in the engagement of diverse lawyers in business
development opportunities. Business development engagement efforts, however, can only succeed
when diverse lawyers can be quickly found by in-house counsel. Hence, comprehensive minority and
women lawyer search tools are essential to the success of any engagement program. The 5 Minority
Counselor websites provide comprehensive search features that allows your law department to
search a national database of diverse lawyers. Share the database with your outside counsel so that
their diverse lawyers can be included. FHG also has plans to launch “The Women Lawyers Network”
to provide the same functionality with an emphasis on women lawyers.
National Search
Capability
Unlike your lawyer profiles law
firm websites, a diverse lawyer’s
profile on the Minority
Counselor sites can be
searched by categories like:
ethnicity, law school,
undergraduate school,
practice area, language and
more. Corporate law
departments cannot search
your organizations lawyer
directory based on the diversity
the law departments are
looking for.
With this national diversity
database, organizations will
gain business intelligence
regarding the most sought
after diverse lawyers in the
legal industry.
The 5 Minority Counselor sites
provide tracking tools that
allows your organization to truly
measure the success of its
diversity efforts.
We Help Your Law Department Locate Diverse Lawyers
Engagement begins when your diverse lawyer search ends!
Note: Additional search criteria can be requested to be added to the search features.
PROFILE YOUR LAW DEPARTMENT’S DIVERSITY PROGRAMS & INITIATIVES
The Minority Counselor Law Department Diversity Network is an online diversity communication
portal on all 5 Minority Counselor websites that gives you easy to use external diversity promotion
and communication tools that can simplify the management of your out-side counsel diversity
efforts and compliance requirements. Each legal department receives a semi-customizable law
department diversity profile (the “Law Department Profile”) on all 5 websites, where you can
feature your law department’s diversity programs, events, initiatives and diverse lawyers - all in
one centralized location. Both a public and private profile can be created to maintain better
control over public and private diversity information.
These exclusive lawyer only portals for women and minority lawyers cannot be accessed by
anyone outside the legal community and law departments can designate information uploaded
in the system as private diversity related communications and promotion that can only be
viewed by created groups within the network.
On your profile you can post the following–
• Events – diversity related or practice area events
• Reports or publications – diversity related or practice area specific
• Videos, blogs and podcasts
Sample Profile
Thomas Garcia Chair, Diversity Committee
WE SIMPLIFY & CENTRALIZE YOUR DIVERSITY EFFORTS
The law department private profile can connect with other legal departments to share best practices and communicate referrals.
The Law Department Profile (the “Profile”) comes with over 12 social media tools that leverage the
internet to centralized your law department’s diversity external and internal communications as well
as provides mechanisms for enhanced diversity compliance monitoring of our your outside counsel
constituents. Unlike most social networks, the Minority Counselor Network is a lawyer only network
that profiles women and minority lawyers, as well diversity profiles for law firms, and legal
departments of corporations, government agencies, law schools, bar associations and public
interest organizations Currently, there is no other online national and soon to be international
directory of women and minority lawyers on the internet that also allows you to track and .
Homepage: The Law
Department Profile
homepage can be
designed as you see fit.
You can easily insert the
organization’s diversity
brand and images as well
as nav bar links back to
the organizations website.
No special coding
required. The profile
control dashboard
operates like MS Word.
Search diversity events
sponsored or hosted by
outside counsel
Track the actual number
of minority and women
lawyers in a law firm
Search and review
outside counsel blogs,
podcasts and video to
review practice area
content
Track law department
sponsored event
attendees and more……
Law Department
Profile Features
ENHANCE YOUR DIVERSITY COMMUNICATIONS & MONITORING
Show Your Commitment To Legal Diversity Through Your Profile
Outside Counsel Diversity Monitoring
Features include:
Tom Horne Chair, Diversity Committee
Photo Album – Your organization
can post photos of diversity
related events on the Photo
page. Photos enlarge when the
user clicks on the image. Photos
can be linked into an
organization’s newsletter or press
release.
Publications – post organization
diversity brochures and
newsletters that can be
downloaded
Blog – diversity blogs are
searchable and index to
highlight your diverse lawyers.
Photos Page
Organization Diversity Profile
Publications – The organization can post
downloadable newsletters, magazines or any
publication. Downloads open in PDF or Word.
Blogs: Create your organization’s own diversity
blog. Blogs are indexed on Google and
searchable. Also, you can create a practice
area blog for your diverse lawyers to become
published authors.
WE MAKE DIVERSITY PROMOTIONS EASY
Sample Blog
Publications Page
Tom Horne Chair, Diversity Committee
According to a recent report titled “Socialnomics”, more people around the world perform
searches on YouTube for videos, than all searches on Google. That means, video is king in the
internet world and law departments that promote their diversity efforts must keep up with that
trend. The organization’s Diversity Profile provides a video player and Web TV channel that
communicates to the younger generation of lawyers that your organization not only understands
cultural diversity but also technology diversity. When you post a video to your profile, the video
also displays in the video library where users can search videos by title, topic and author. What
better way to maintain the organization’s diversity history than to have a video library. Also, only
legal professional’s in the network can only leave a comment about the video.
Videos can be shared within the network or e-mailed. Your organization can also track the number
of views, ratings and identify those within the network that have watched the video.
LET VIDEO TELL YOUR DIVERSITY STORY
According to a recent report titled “Socialnomics”, more people around the world perform
searches on YouTube for videos, than all searches on Google. That means, video is king in the
internet world and law departments that promote their diversity efforts must keep up with that
trend. The organization’s Diversity Profile provides a video player and Web TV channel that
communicates to the younger generation of lawyers that your organization not only understands
cultural diversity but also technology diversity. When you post a video to your profile, the video
also displays in the video library where users can search videos by title, topic and author. What
better way to maintain the organization’s diversity history than to have a video library. Also, only
legal professional’s in the network can only leave a comment about the video.
Videos can be shared within the network or e-mailed. Your organization can also track the number
of views, ratings and identify those within the network that have watched the video.
LET VIDEO TELL YOUR DIVERSITY STORY
Through the national “Events Page”
you can list your sponsored events in
a national events database where
you can:
1. Create a customizable event
electronic flyer that publishes as a
micro web page on the Minority
Counselor sites;
2. Track the number of expected
attendees in the Event Attendee
list;
3. Search the database for other
events so you can plan your
event strategically.
Sample Event
Micro-page
Once an event is posted, the micro-page can be e-mailed to any distribution list. The “Add Event” tool on a subscribers Dashboard comes with MS Word like features to create or paste great designs.
PROMOTE YOUR DIVERSITY EVENTS NATIONALLY
Events Page Benefits
Your Law Department can
manage all of the networking
tools offered through the Profile
from the easy to use
Dashboard. Most important, the
Law Department can create
“practice groups” under the
“add an organization feature”
and invite the departments
diverse outside counsel who
practice in specific areas into
the group. Once your diverse
outside counsel joins the group,
your legal department can
keep them informed of the
departments diversity related
activities, recruitment
opportunities and community
outreach and more.
With the “add an organization” feature, the legal department can also invite and connect with other professional organizations like the ABA, National Hispanic Bar Association or legal trade organizations as well as public interest organizations that focus on diversity in the legal profession or civil rights issues.
EASILY MANAGE YOUR ORGANIZATION’S PROFILE
Video Chat Instant Messaging
Record a Voice
Message
Private E-mail
ADVANCED COMMUNICATION TOOLS Connect with diverse counsel through the private member only best in class communication tools to
start the engagement process. You can use the video chat tool to perform preliminary interviews or
meetings with outside counsel. Both parties must have a web cam which is automatically activated
when the vide chat tool is launched. You can leave e-mail, and voice messages. There are no
LinkedIn type limitations on who you can communicate with and how often. Our technology provides
a closed communication portal.
You can also leave a private voice message for a member.
PROMOTE YOUR LAW DEPARTMENT DIVERSITY NEWS
If your Law Departments has already developed news worthy diversity recruitment, retention and
engagement programs, yet, these accomplishments either go unnoticed or mainstream legal news
outlets provide limited media coverage? Now your Law Department can tell its diversity story
24/7/365 through the Minority Counselor online legal news and information portals that are
dedicated to promoting your law department’s diversity, legal news as well as reporting on your
minority and women lawyer accomplishments and speaking engagements. You send us your
diversity press releases or stories regarding your law department diversity events, programs,
initiatives, or recent diversity hires, and we will publish your story on our 5 Minority Counselor websites
within the same day. Don’t wait for diversity magazines to publish, we can publish within 24 hours.
We Tell Your Diversity Story
Sample Story
On each of the 5 Minority Counselor sites, are specialty pages where the profiles of minority and
women judges, law professors, law students, in-house counsel and government lawyers can also
be searched. Each group has its own lawyer directory and legal news with the featured lawyer
sections that provide business intelligence that can be used for recruitment and business
development purposes.
These sub-directories offer best in class tools to track the best of the best in almost every sector of
the legal community.
ENGAGE WITH & RECRUIT OTHER LEGAL PROFESSIONALS
Video Conference Recruitment
Streamline your
diversity recruitment
efforts and get
ahead of the curve
by utilizing the
Minority Counselor
video chat feature,
where you can start
a video interview of
minority and women
lawyers nation-wide
through your Law
Department Profile.
When you perform a
profile search of
minority and women
lawyers, you can see
their online status
and request a video
conference at any
time. Video chat
can be done right
from your computer. Video cam required.
Advanced Diversity Recruitment Tools At Your Finger Tips!
It is estimated that there are thousands of in-house counsel of color in our nation’s Fortune 500
and 1,000 law departments and thousands more women lawyers. However, only a small
fraction of them are identifiable or visible in the legal industry and to their respective minority
and women communities. To solve this problem, FHG has developed the In-House Counsel
Executive Pages which is a searchable directory of the professional profiles of in-house
counsel of color within each of the 5 Minority Counselor sites. Through the directory, you can
search for other diverse in-house counsel to share best practices and community outreach. In-
house counsel contact information is hidden and entire profiles can be hidden from public
view and only displayed to those within the network to provide outside counsel business
intelligence about your legal department to assist in effective engagement.
Subscribe!
A Win–Win Subscription! Community organizations are looking for
your diverse in-house counsel lawyers as
speakers, moderates and panelist for
community events, fundraisers and
educational programs. Profile your
diverse lawyers to enhance your
corporate community engagement and
further enhance your corporate
community image.
Diverse communities will win and your
corporation will win!
FREE Job Posting
Subscribe and get:
Free job postings
In-House Counsel
feature story
Publicize new hires
Blog about company
community service to
our nation’s diverse
communities.
In-House Counsel
profiles can be private
and hidden from public
view & only seen by
outside counsel
members.
IN-HOUSE EXECUTIVE PAGES
DIVERSITY E-NEWSLETTER ENGAGEMENT TOOLS
Centralized Diversity Practice Area Newsletters Keep You Informed
FHG will produce practice area and subject matter e-newsletters where you can obtain practice
specific blog, video, and podcast posts by minority and women lawyers that provide: new case
law summaries, regulation summaries and commentary, strategy and more. Below is a sample
newsletter titled the Minority Counselor Financial Services Legal – EZ. The e- newsletter will be
distributed to law departments of federal and private financial services organizations like the FDIC,
SEC, and banks.
If your organization is a
federally regulated
financial institution
governed by Section
342 of the Dodd Frank
Act, which requires “to
the maximum extent
possible” the
engagement and
utilization of women
and minority and
women lawyers, the
Financial Services
Legal-Ez will enhance
your diversity
engagement efforts.
Request A Practice
Area Newsletter!
We want to hear from
you. Tell us the type
of practice area
newsletter you value
and would read and
we will assemble a
newsletter for you’re
your law department.
FHG ADDITIONAL SERVICES VIDEO PRODUCTION SERVICES
To help organizations market and brand their diversity events, programs, initiatives and
diverse members, FHG will produce the following branded web TV shows that highlight your
organization’s diversity efforts in creative talk show formats.
We Turn Legal Events & Print Content Into Brand Building Video Marketing Opportunities You select the event and FHG will video tape the program
under one of the following three FHG web TV shows that
will allow you to highlight your diverse lawyers, scholarship
programs, recruitment programs and community service.
Included in the production is your organization's sponsor
recognition at the beginning and the end and an
interview of one of your organization’s diverse lawyers at
the event.
At The Bar – This FHG production captures video footage
of bar events to highlight the awardees, speakers and
special guests. We can also interview your organizations
in-house counsel to highlight the organization’s diverse
lawyers. Sponsor a segment or become the exclusive
sponsor.
The Business Law Review - This web TV show is targeted to
feature in-house counsel and a diverse lawyer in a round
table discussion on hot legal issues. This production is best
for CLE programs. FHG will video tape the CLE and
capture a post seminar interview of your in-house lawyer
and designated outside counsel in a discussion on the CLE
topic that will become the featured episode.
The Advocates Report - This web TV show will highlight
minority and women government and public interest
lawyers. This show is an opportunity for sponsors to
highlight government clients and supported pro bono
program leaders. Tell us the event where a government
client or public interest lawyer is speaking and we will
video tape the seminar and capture a post seminar
interview with your organization's diverse lawyer.
*All posted videos can be designated private and
exclusive for certain uses in the network, or public.
These web TV shows will be featured on all
5 Minority Counselor websites and
included in our publications distributed to
outside counsel, the legal community and
minority and women community
organizations.
Sponsor these web TV productions and
you will be able to:
• Include the videos in your newsletters
• Post them on your organization website
• E-mail the video internally
• Track the number of views
• Distribute to the organizations
consumer base
• Include a link to the video in other
publications
TURN PRINT INTO VIDEOS
Turn Legal Articles Into Talk Shows A Video Pictorial Tells A Thousand Words
If an event is not big enough to video tape but you want to take photos to share, FHG can convert your photos into a branded video pictorial that can be shared and tracked for the number of views. Click the below image to view an example.
Create Your Own Private Label Diversity Show, Or Use Video Pictorials To Tell Your Story
Through video your consumer base will able to SEE that your organization supports diversity rather than just read about it. (Click image to view video)
Annually your legal department’s minority and
women lawyers may be publishing articles on hot
legal topics that may not get read, despite being
published in a high profile type legal magazines,
journals or organization newsletter. Why not turn
your diverse lawyer’s articles into a branded
“Diversity Talk Show” that can be tracked for
viewership. Here’s how it works - You send us the
article and we will send out a videographer and
producer who will interview the lawyer about the
issues addressed in the article in a question and
answer format. The interview will be shot in one of
three formats:
1. Reality Show –this interview format captures
your diverse lawyer in their office environment
revealing the “behind the scenes life of the
lawyer” as an intro into the interview on the
article subject.
2. Dateline News - interview format captures the
diverse lawyer in a talking head type interview
where the lawyer is interviewed by a FHG
reporter remotely with a split screen discussion
about the article; or
3. Roundtable– interview format captures the
diverse lawyer in an “at the desk” interview
roundtable discussion with a FHG show host
and two other lawyers talking about the key
issues addressed in the lawyer’s article. The
lawyer will select the other two participants
who can be clients or community leaders.
Each article and lawyer interview will be an
episode that can become part of your
organization’s branded show that consists of
several episodes. Each article that is converted
into a video that becomes an episode of the
organization’s private labeled talk show.
PILOT WEB TV SHOWS
The Advocates Report (now called “At The Bar”)
Celebrity Interview at Bar Event
In-house Counsel Spotlight Celebrity Keynote Speech
Key Government Lawyer Trailblazer Award Speech
At The Bar History Lesson
Click images to view videos
Most diversity websites or marketing materials contain a laundry list of diversity programs and
awards received; but fails to convey a message that communicates the organization’s “diversity
persona”. If your diversity communications are flat with outdated imaging, no messaging or
nothing that engages your targeted end users, then you need a “Diversity Messaging
MAKEOVER”.
DIVERSITY MESSAGING
Your Diversity Messaging Is Critical In Achieving Your Diversity Goals
Diversity initiatives that strive to provide the
best in class engagement and utilization of
minority and women lawyers must
communicate a genuine commitment to
those efforts. Diversity Messaging is critical to
establishing authentic and meaningful
engagement with minority and women legal
communities. Your messaging must convey
not only your knowledge of the need for
increased utilization of minority and women
lawyers but also convey a sustainable plan
for the organizations increased utilization
minority and women lawyers.
With over 16 years of technology development
and implementation experience, FHG has a
team that understands the legal diversity
landscape and can develop messaging that is
consistent with the latest trends while
conveying the organizations institutional
commitment to diversity. Diversity is not a “to do”, Diversity is a “persona”.
See sample messaging & design development below.
*Proposed messaging for a prospective client creative. ALFDP is not a current client.
MULTIMEDIA PRICING
Video Production & Distribution Services
Prices Per Event or Production
At The Bar - 1 Branded Segment (fee covers video production, travel, editing & final publishing)
$3,500
At The Bar – Exclusive Sponsor $5,500
Private Label Branded Organization Show 3 episodes (videoed at one location)
$4,500
Video Pictorial – $500
E-Newsletter Design & Lay-Out That Embeds Video For Distribution
$450
Design & Develop Organization Diversity Web TV Channel On 5 Minority Counselor Websites – one time fee
$5,000
Organization video Profile on 5 Minority Counselor Websites -1 year subscription (
$3,500
Video Upload Fee to You Tube $5 per upload
ADDITIONAL SERVICES
Creative Services Diversity Messaging Development E-Newsletter creation & distribution monthly E-Magazine creation, updates & distribution
$1,500
$700 per month Request a quote
Sponsor 5 At The Bar segments and save $250per sponsorship for a $1,250 total savings.
Multi- Event Special
Become A Sponsor Now!
To place your order – call (480)626-1814 or send an e-mail to: [email protected]
All pricing includes, travel cost, on site video shoot and post production final cut video for display.
In-Direct Competitors
Average subscription price:
$250 month/$3K annually
Competitor Pricing
$164 month/$1,975 annually
Lawyers.com owned by LexisNexis, which is the legal industries largest digital information service provider -along with FindLaw –owned by Reuters and Attorney Pages all have approximately 2 million unique viewers per month who search for lawyers in the U.S. and internationally. Most of the over 900,000 non-minority lawyers are listed on anyone of these sites. None of the lawyer directory services, including the newest service NewLawyer.com, allows consumers, corporate or government legal departments to search for lawyers of color. Although each service may contain lawyers of color, there is no specific search criteria available and the companies may not want to give the appearance that they are segregating lawyer profiles by ethnicity, which makes them only in-direct competitors. Therefore, a void has been created by these services for a minority owned company, like FHG to fill. All of the services are much more expensive than the Minority Lawyer.com lawyer services and they don’t offer the more robust profile features offered by the Minority Counselor.com sites.
WHAT THEY DON’T PROVIDE!
• Comprehensive search criteria – Minority Counselor.com websites allows consumers to search it lawyers by: under grad. school, law school, company, fraternity/sorority – other services don’t • Video Infomercial – the most expensive profile on Minority Counselor includes up to 1 hour video capability for each lawyer profile – not provided by other services • Publication Posting – Minority Counselor profiles include the ability to upload lawyer publications- or articles written in other journals –not provided by other services •State of the Art Professional Networking – Minority Counselor provides private professional networking capabilities with video chat technology – not provided by other services
MinorityCounselor.com
60-70% less than other services