Laura Rosse Hair Care Herbal Shampoo & Conditioner 1. , 2000 2003 . , (Pure & Mild) . , . . 1. (Shampoo) Champo" , ", " . , , , . , , , . (Rince) ' ', ' ' , . , , . , . , , , & 4 , . (Jasmine) (Lavender) , , . & , & , Henna & Chamomile Extract Olive Oil & Chamomile 2. (Peppermint) Teatree oil & Ginger, Galric & (Chamomile & Rosemary) Camellia seed oil & Shea Butter 3. Concept , cosmetic Primary age target Key Benefit words Image Target market 4. Olive Oil Olive Oil OLIVE OIL Azelaic Acid A, C, D, E, F . For Dry/Damaged hair with Lavender Chamomile Extract , . 1. Herbal Shampoo(LAVENDER) Hydrolyzed Collagen . 4. Henna Extract Henna Extract . . For Treated/Damaged hair with Jasmine Chamomile Extract , . 2. Herbal Shampoo(JASMINE) Hydrolyzed Collagen . 4. Teatree Oil Teatree Oil , . For Dandruff hair with Peppermint Ginger , . 3. Herbal Shampoo(PEPPERMINT) Garlic Zinc Pyrithione 4. For All hair types with Chamomile& Rosemary 4. Herbal Conditioner(CHAMOMILE&ROSEMARY) Chamomile Extract , . Rosemary Extract . Shea Butter & Camellia seed oil 5. ( ) , . , , , . . , . 5. ( ) , . , , , . . , . 5. ( ) . , , . , . . , 1~3 . 5. ( & ) . & , , . . , 1~3 .