Download - Last forest presentation - 1
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BRAND IDENTITY FOR LAST FOREST ENTERPRISES
09.09.2010
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The Opportunity:
To create an identity for Last Forest Enterprises which is the marketing
wing for the Keystone foundation:
1. that reflects the ideology behind the existence of Last Forest, which is
preserving indigenous cultures through exclusive sale of the forest
produce
2. that would appeal to urban audiences while reflecting the
traditional and natural qualities of the products
3. that functions as a marketable brand identity, but also stands for the
identity of all the indigenous communities under the Keystone umbrella
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Since the name “Last Forest” is emotionally so strong and evocative, the
aim was to make the logo soft and subtle using elements which don’t
convey the same message about the extinction of forest ife in the Nilgiris
as the name of the brand does, but focuses on the positive part of the
brand which is conservation of forest life, as well as helping the
indigenous people from the forests of Nilgiris live a sustainable life.
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The Brand:
Last forest is a brand that represents the organic/forest produce based
products created by the Keystone foundation in collaboration with the
indigenous communities of the Nilgiris.
The products are are produced by combining age old methods of
gathering and preserving forest produce with modern cottage industry
processes to give you the widest range of pure and authentic natural
products.
Through the marketing of these products, Keystone aims at providing a
sustainable livelihood to the communities while preserving their
traditional way of life.
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Keywords:
forest, greenery, earth, disappear, protect, save, fresh, alive,
sutainability, old and new, continous, traditional, indigenous,
organic, biodiversity, locally processed, value addition
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OPTION A
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This option is a very simple, clean and contemporary approach. The main
emphasis is on the Last Forest - this is important in order to bring out the
emotional value of the name. The imagery of the leaf pointing upwards
is meant to signify growth.The idea here was to use minimal visual
elements so as to make it bold and iconic, with strong associative
colours and simple clean typographic compositions, so the whole works
successfully as a type and image unit.
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OPTION B
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This option is a variation of the existing Last Forest identity, with the
same visual elements, redesigned to look new and fresh.
The oval has been transformed to a circle and the illustration style has
been made minimal to conveniently adapt to scalability without
hindering visibility and making it less cluttered. It aims at attaining the
look and feel of old stamps or seals, while using soft border, bold
colours and clean type, to reflect the mixture of the modern yet
traditional values of the brand.
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LA
S T F O R E
ST
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LA
S T F O R E ST
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LA
S T F O R E ST
LA
S T F O R E ST
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OPTION C
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This option is an attempt to integrate the strongest things from concepts
A and B .Here, the forest cover has been used as a texture and to depth
into the visual. It aims at attaining a fresh and vibrant look with the
colours and the style while retaining the traditional values of the brand
by putting both the smaller boxes in one big box, they are separate yet
together. The box has been used to depict preservation of forest life and
traditional methods.
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THE END