Download - L12 cultural diffusion
What has caused cultural diffusion?
HOMEWORK• How has cultural change effected diet in China? • Use the text book p192-3 as well as the following
two articles to help you answer this question (both on SHSGeog twitter).
RECAP … what were we last looking at?
How can companies dilute or alter ‘culture’? • 10 companies own most of food and drink we buy here
What is ‘culture’?
What is ‘culture’? (p191)1. Language 2. Food3. Clothing 4. Religion 5. Traditions
Watch this video to see what is happening in Dhaka, Bangladesh. (Nadiya, from chapter 9, 4.45)
Cultural Diffusion
TNC Global Media Migration and Tourism
Impacts on People
Impacts on the environment
Cultural diffusion is caused by globalisation, specifically TNC’s, Global Media, Migration and Tourism. Complete the table below using p192
How has the spread of global culture created new opportunities for disadvantaged groups? • In the UK, government laws have been introduced
which give rights to all. • E.g. The Race Relations Act in 1968 gave rights with
respect to employment, housing, commercial and other services to all races. • Sporting bodies have helped too. E.g. FIFA’s
#saynotoracism campaign. This has been promoted worldwide through football matches.
How has the spread of global culture created new opportunities for disadvantaged groups? • A recent shift in attitudes towards disabled people
has taken place and global media has helped to turn the Paralympic games into one of the worlds biggest sporting events by celebrating the physical achievements of elate athletes with disabilities. • Paralympics started as an event for war veterans in
1948.• In 1988 for the first time the Paralympics were help
immediately after the Olympics. • Video here
Paralympics• Uzbekistan first entered a team in 2004 with one
athlete2008 2012 2016
Total Medal count
0 1 31
Athletes 0 10 32
Place in medal table
- 67 16
Does this surprise you?