Download - KNOOR Soupy Noodles
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CONSULTANCY MANAGEMENTCONSULTANCY MANAGEMENT
KnorrSoupy
Noodles
AddAdd
CorporateCorporate
LogoLogo
HereHere
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ABOUT KNORRABOUT KNORR
HUL(Hindustan Uni-Lever) is mother company ofKNORR.
It was established in 1899.
It is not wrong to say that the soup category waslaunched by KNORR in India.
The KNORR range of soup is available in a no of tastyand exciting varieties.
KNORR helps consumer to make favourite dishes athome and helps them to get restaurant like taste athome itself.
It comes in the Indian ready to cook range andChinese ready to cook range.
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Con..Con..
KNORR as a brand has always setout to
empower homemakers and enable them
to make healthy wholesome anddelicious food options.
Now KNORR is coming with KNORR SOUPY
NOODLES.
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STRATEGY OF KNORRSTRATEGY OF KNORR
SOUPY NOODLESSOUPY NOODLES
KNORR has come with totally new concept of noodles+soup.
After GlaxoSmithkline Consumer Healthcares (GSKCHs) entry into the
noodles segment, global FMCG major Hindustan Unilever Ltd (HUL) too has
entered the category.
The brand is currently running the campaign featuring its brand ambassadorKajol.
The brand is promoting this variant as a new category to be carved out of
Noodles .
The company has launched Knorr Soupy Noodles in Karnataka, Andhra
Pradesh, Kerala and Tamil Nadu.
The product will be launched in a phased manner across India. Launching noodles under the Knorr brand will help the company grab market
share faster, as Knorr has a strong brand equity.
HUL will have to compete with heritage brand Maggi from Nestle, which is the
market leader with approximately 70 per cent market share.
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NEW PRODUCT LAUNCHNEW PRODUCT LAUNCH
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE
EXPERT: The consultant is primarily recognized asbeing an expert in a particular field. So the
consultant to be appointed by Micromax Mobileshould be expert in mobile retail market.
We should beexpert in dealing with issuesrelated with launch KNORR soupynoodles viz.Channel Management, Maximizing Retail Sales,
Aggressive Advertising, Business Planning,Process improvementand Benchmarkingexercises, Identification of new Generation stasteandpreferences.
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (ONE)
EXECUTIVE: The managerial role a consultantmust assume when carrying out a project for a
client. Design, develop and implement strategicplans
for KNORR soupy noodles so w e can achievecost andtime effective.
Knowledgeand skillrequired byexecutiveareplanning, organizing, leading, coordinatingactivities.
Executive needs to informaboutmarketsituation, competitors strategyandtestand
preferances
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (TWO)
RESEARCHER: Demands a high level of skill in
communication, presentation, interviewing, recordingand interpreting quantitative and qualitative data. Consultantshould do continuous marketreserch forKNORR soupy
noodles.
Marketstrategies in urban areas.
In which area KNORR soupynoodles should be launch?
Whatshould bethe strategyto reducetheproduction costto
compete with competitors like MAGGI(NESTLE) ?
Which age group should betargeted.?
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (THREE)
TUTOR: In the role of counselor a consultant helps
a client to explore and understand a problem byskillfully questioning, answering, listening and
understanding.
Consultantshouldmotivate his distributors to
sell new conceptof noodles+soup
Hemustbe havingknowledge oftasteand
preference of consumer.
4ps,distribution, inflation.
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (FOUR)
EDUCATOR: The educator/trainer enables
individuals to acquire new knowledge or skills
through clear learning objectives to use in solving
an immediate work problem.
Consultantshould haveproperplanningto cop-
up with market fluctuation.
Price oftheproduct,
Companypolicy.
Distribution channel.
Strategyagainstcompetitors
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (FIVE)
POWERBROKER: Sometimes in order to achieveobjectives a consultant must facilitate change by
mobilizing and harnessing sources of power in theclient structure.
Powerbrokerwho does youa favorwillexpectyouto return it.
Powerbrokerhavingtheabilityto importantdecision,especially in publicpolicy,politicsand business.
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (SIX)
CONCILIATOR: Getting people to work together
effectively who have not done so previously. Consultanthave good inter-personal skill
Consultants behaviorshould influence other.
Loweringtension.
Improving communication. Interpretingthe issue.
Providingtechnicalassistant.
Bringingaboutnegotiated settlement.
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CONSULTANCY AT KNORRCONSULTANCY AT KNORR
SOUPY NOODLESSOUPY NOODLES
ONE PLUS SEVEN (SEVEN)
SYNERGIST: Enabling individuals to work
together and use their talents in new ways. Established common viewquickly.
Use simple decision making.
Focus on completingthetaskratherthanon findingthe solution.
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