Kids and Games 2012
Presented at Digital Kids Conference, April 27 2012M2 Research
M2 Research Overview
Company Overview
M2 Research Covers:• Traditional Gaming: consoles and PCs• Online Gaming: MMOs, virtual worlds, F2P• Gaming Segmentation: Analysis of gaming profiles and demographics• Emerging Trends: mobile, microtransactions• Technology: emerging tools, new platforms
Our Analysis Includes : • Market Reports• Industry Newsletters• Customized Market Profiles and Analysis• Consulting With Clients on Marketing, Competitive and Growth Strategies
What We All Know About Kids• Kids love to play games• Kids try lots of games• Boys and girls have different play patterns
1. Kids influence over 75% of video game purchases2. Over 93% say they play games online
CONSOLES
• Kids influence over $11 billion in video game sales annually • New console and portable devices
• More downloadable content coming
• Consoles as family entertainment devices
Console market is in transition
CONSOLES
Call of Duty series
Mario series
Just Dance series
Wii games
Madden series
Grand Theft Auto series
Halo series
Sims series
FIFA series
Lego series
WWE series
Need for Speed series
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BOYS %
GIRLS %
Source: M2 Research: Kids and Games
Favorite Video Games
Boys
Girls
Portables
Source: M2 Research: Kids and Games
iPod Touch DS/DSi other cell phone
iPhone iPad PSP other don't play0.0
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Portable Device Usage
Add-ons and Peripherals
Source: M2 Research: Kids and Games
More than half have used motion control devices including:• Wii Motion Plus• Microsoft Kinect• Sony Move
Half of all kids are interested in play games in 3D:• This may be more of a novelty
ONLINE
Focus is on social networks and virtual worlds
1. Internet Usage Among Kids is Changing :• From closed subscription-based model to open/social free-to-play model
2. Online usage is going multi platform – multi screen:• Kids are becoming platform agnostic
3. Over 93% of all kids say they play games online:• Access to games and applications critical
The Facebook Phenomenon
#1 Site: Online Community or Virtual World
• Facebook ranks #1 for overall web activity and tablet activity• Over half (55%) have their own Facebook account
Source: M2 Research: Kids and Games
Online Community or Virtual WorldBoys: 12-15Boys: 8-11
Girls: 12-15Girls: 8-11
Favorite Websites
Source: M2 Research: Kids and Games
Over 93% of kids play games online
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ook.com
youtube.c
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poptropica
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disney
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girlsg
ogames.
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fantag
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BOYS %GIRLS %
Mobile
Kids are quickly adopting mobile devices as a preferred game platform.
TABLETS: • 45% - kids have played games on a tablet• 79% - play on an iPad
PHONES: • 64% - kids have mobile phones• Girls are playing more on mobile devices than boys
• Kids are engaging with multiple screens simultaneously• Not just at the PC, but on the living room couch as well• Mobile devices are changing the way kids engage with their games
Mobile
Angry Bird
s
Face
book
Doodle Jump
Cut the Rope
YouTube
Talki
ng Tom Cat
Call of D
uty
Pac-Man
Fruit N
inja
Pocket G
odFM
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Brick B
reak
er Revo
lution0.0
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BOYS %GIRLS %
Favorite Mobile Games
What’s Next?
Console
More entertainment
Online
Beyond virtual worlds
Mobile
In game advertisingNew devices Social Networks TV controllers
More add-ons Free-to-play Location-based and AR
Contact Information
For further information please contact:
Wanda [email protected]
www.m2research.com