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ADVICE FOR WRITING BETTER EMAILSKent J Wessinger
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WHAT’S THE DEAL WITH EMAIL?
➤ Email has spawned a new wave of writing.
➤ From business owners to wealth managers, anyone who interacts via email needs to be able to write intelligently with the appropriate tone.
➤ Knowing how to craft a well written email is the key to success in corporate, academic, or even casual settings.
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“Clarity is the most important characteristic of good business writing. Often businesspeople will use big $10 words because they want to sound intelligent. Instead,
they end up sounding like they’re trying too hard.” Replace complex words like “utilize,” for simpler terms
like “use.” - Mignon Fogarty, “Grammar Girl Quick and Dirty Tips for
Better Writing” podcast
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STATISTICS
➤ According to The Radicati Group, Inc. Email Statistics Report 2011-2015, the average number of emails received per user, per day for 2015 is 84 (13 of which are spam).
➤ The average user sends 41 emails per day.
➤ Consumer and corporate users alike are incorporating social networking
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SUBJECT MATTER
➤ It is imperative to include a meaningful subject line.
➤ Before you send any email, take a moment to ensure that the subject line accurately describes the content, giving the reader a solid reason to engage.
➤ Never leave a subject line blank or title it “Important!!” or “Quick Question.”
➤ Consider titling your emails, “Confirmation for Friday Meeting” or “Follow-Up Regarding Marketing Suggestions.”
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CONTENT
➤ Keep the content of your message focused.
➤ Incorporate bullet points or numbers for more complex, in-depth content.
➤ Separate paragraphs by topic and always remain urgent, yet polite.
➤ Some emails will definitely be more informal than others, especially if you’ve developed a strong client relationship or the subject matter is light; however, always stick to the point.
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STYLE
➤ Your email should always be legible and easy to navigate.
➤ Avoid using elaborate typeface or unnecessary acronyms.
➤ Monotype Corsiva, Edwardian Script IT, or Freestyle Script is hard to read and frankly, comic sans is unprofessional.
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FINISHING TOUCHES
➤ Always appropriately identify yourself and cc or bcc the necessary parties if you were not the initial point person.
➤ A brief introduction along the lines of “Hi [RECIPIENT], My name is [NAME] and I will be your point person moving forward,” will flow nicely into any point you’re trying to make.
➤ Most important, never send an email with proofreading. Watch out for basic grammar and spelling errors.
➤ Make sure you’ve touched upon all points you’re trying to make and the tone is appropriate and consistent.
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Remember, the more emails your write, the better you will become at assessing the tone, and making necessary adjustments along the way.
Good luck!