Keeping your brand alive
Adam Petrie Director of comms and marketing
October 2016
How we got here
Rebrand project started in 2012
Key objective to break misconceptions of children’s hospices
Based around a group of fingerprints called The Friendlies
Rebrand 2014
How we got here
Rebrand 2014
Rebrand 2014
How we got here
Rebrand 2014
Easy street?
Rebrand 2014
How we’ve kept our brand alive
We reviewed and refreshed ourbrand guidelines
How we’ve kept our brand alive
But consistency remains king
How we’ve kept our brand alive
We’ve developed sub brands 24 hourpartypeople!
How we’ve kept our brand alive
We’ve pushed the Friendlies
How we’ve kept our brand alive
We’ve pushed the Friendlies
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
We’ve created people to protect the Friendlies
We’ve improved create, our onlinebrand tool
How we’ve kept our brand alive
How we’ve kept our brand alive
How we’ve kept our brand alive
Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk
#brandfast
Brand Breakfast
12.10.16
Keeping your
brand alive
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