JumpBunch/China
Vicky Sunny Helen Christy
History
2010
Star
ted
first
in
tern
ation
al
franc
hise
1997
Jum
pBun
ch
was
foun
ded
2002
Star
ted
first
fra
nchi
se
Market Assessment
1. 19.8% of the population are children whose age ranges under 14 years old. 2. Parents like spending much money for their children. 3. Purchasing capacity is raising 4. Government's support
China
Future Outlook
1. Increasing population2. Obesity of new generation3. Busy life of parents
Competitors
1. Kindergarten Learning basic knowledge(English) Forming good habit Playing games Example: QiMing Bilingual Kindergarten
Competitors 2. After School courses Specialist skill Extra certifications Example: China Conservatory
Demographic • The largest population in the
world• 19.8% are people whose age
between 0 to14 years old
large potential consumers • a growing number of juvenile
have obesity problem• one child policy
Government
Beginning in 1979, the economic reforms“Free market policy” & “socialist market economy”Stable business environment
Physical infrastructureIn 2008, china have successful to achieve “3 access”
Public transportation make citizen’s life very convenient
In the urban area, limited space for people do exercise
EconomicFrom 1979 to 2007, the growth
of GDP at average annual rate of 9.6%
In 2001, China became a member of WTO. In 2004, China surpassed Japan, became the world No.3 trade economy country, behind USA and Germany.
Trade play a key role in China’ s economy development.
The improvement of consumer power & living standard
Culture
Young generation( born after 1970s or 1980s) &old generation
Old generation~ relative conservative and not very familiar with foreign culture
JumpBunch target products buyer——Young generation——open mind, easily to accept new things.
India
• Advantages: 1. The huge population------1.18 billion 2. Pay more attention to the health 3. The market blank• Disadvantages: 1. Low average income------ 66 dollars per
month 2. Low level of safety of the public transport. 3. The religions in India are complicated.
31%
64%
5%
Age Structure in India
0-14 years old15-64 years old65 years old and over
South Korea
• Advantages:1. The high level of average of income.2. High development in beauty industrial.3. The parents are drawing more attention to
develop their children’s ability.
17%
72%
11%
Age Structure in South Korea
0-14 years old15-64 years old65 years old and over
Disadvantages:
1. The market development is mature, so the competition is competitive.
2. Should invest a lot of money to the research due to the different life style.
Short-term assessment
• Change name.• Advertising method. • Use various marketing strategy to promote
their sales.• Enhance the opportunity that parents would
choose JumpBunch.
Long-term assessment
• Seek cooperation with Chinese government.
• Seek cooperate with kindergartens.
• Provide more courses related to specialties or in-school studies.
Conclusion
• In general, China is the suitable market that
JumpBunch can enter into.
• JumpBunch should cater to Chinese parents and
children’s requirement .
• JumpBunch should hold on its concept of bring
happiness and fitness to children all over the
world.