Download - Joy Moore
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Editing, Branding and Authority:Nature Network and ISN Gateway
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Nature’s Mission Statement
First, to serve scientists through prompt publication of significant advances in any branch of science, and to provide a forum for the reporting and discussion of news and issues concerning science.
Second, to ensure that the results of science are rapidly disseminated to the public throughout the world, in a fashion that conveys their significance for knowledge, culture and daily life.
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Nature Network: Goals
• Explore, foster and facilitate new forms of scientific communication and interaction – online, informal, rapid, dynamic, 24/7
• Keep in touch with colleagues/collaborators and to find and connect with new ones
• Build a new kind of community
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Nature Network: Connecting Scientists Online
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Nature Network: Connecting Scientists Offline
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Nature Network: Our Users
• Postdocs, grad students, assistant/associate professors
• Academic and industry scientists; allied fields
• ~45 active bloggers• US, UK, India,
Canada, Germany, Australia, Italy, China, France, Japan
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Nature Network: Our Groups
• >500 groups• Discipline: Genetics, nanotechnology,
bioinformatics, fluorescence microscopy• Demographic: postdocs, PhD students• Geographic: India, Berlin, NYC, Italy• General interest: science and art, publishing,
collaborations, writing• Events/conferences: Source Event, Scibarcamp, NN
Science Blogging 2008
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Nephrology Gateway
• Extending into niche community – scientific society• Discipline: research and clinical nephrology within
context of society brand• Demographic: residents, clinicians, society leaders• Geographic: Greece, NY, Lebanon• General interest: teaching, ethics, specific clinical
areas• Events/conferences: Society conferences, society
leadership/management
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