Download - Joining the dots
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Joining the Dots
Kevin NelliesTwitter: @nellyagainOnline Manager Commonwealth Secretariat
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An integrated communications strategy
To ensure consistency of message and the complementary use of media
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What are the dots
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Don’t start with the Technology
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But make sure you have a
plan of your direction of travel!!!
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Who are your audience what are their needs?
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We know what the dots are what we want to achievewho we want to reach
But how do we join all these dots?
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We need to Connect but also
Transact
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To Connect we need good stories
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Not just the websiteA digital strategy has 5 key online components
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1. Corporate website2. Search3. Syndication4. Social5. mobile
And they are…
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Syndication
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And mobile…ouch
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Last but certainly not least
Social
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Now pick your tools - carefully
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As there are lots of tools
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Don’t forget your digital shadow
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Transacting
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Pyramid of Action
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Drive Action
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Be Authentic
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Create Ownership
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Be Relevant
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Measure Everything
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In Summary
1. Refine Objectives2. Identify Audiences3. Review Strategy and
Approach4. Pick the tools5. Report6. Reflection
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And in the end
Why not follow me on twitter @nellyagain